Marketing Measurement Lead - MMM & MTA Strategy

URBN Urban Outfitters, Inc.; Greater London; Hybride; GBP 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Flexible start times

Bring your dog to work

Employee assistance program

Fully equipped gym & wellness room

Private medical insurance

Up to 40% off URBN brands

Volunteer day

Cycle to work scheme

Season ticket loan

Continued development

Résumé du poste

URBN is seeking a senior marketer to lead measurement, modelling and budgeting across its European digital business. You will own MMM/MTA frameworks, translate data into commercial guidance, and ensure alignment between brand and performance investments.

You will partner with channel leads, Finance and Data/BI to deliver rigorous, decision-ready insights that drive ROAS and long-term customer value across paid, organic and social channels.

Qualifications

• Proven hands-on MMM experience, either in-house or via vendor
• Strong understanding of MTA platforms and their limitations
• Experience building LTV and cohort analysis frameworks in an ecommerce context
• Ability to translate quantitative outputs into clear commercial recommendations
• Comfortable working with both brand and performance teams in a data-driven environment
• Experience owning reporting across a multi-channel marketing function

Responsabilités

• Design, implement and maintain measurement architecture across paid, organic, social, brand and performance channels
• Own reporting and brand metrics, including awareness, consideration and share of voice, plus KPI tracking
• Inform budget strategy and channel planning using MMM/MTA outputs and scenario modelling
• Collaborate cross-functionally with Brand, Creative, Finance and Data/BI to ensure data quality and actionable insights

Connaissances

MMM experience

MTA platforms

LTV & cohort analysis

Translate outputs to commercial

Cross-functional with brand & data

Reporting across multi-channel

Outils

SQL

Python

Description du poste

URBN is seeking a senior marketer to lead measurement, modelling and budgeting across its European digital business. You will own MMM/MTA frameworks, translate data into commercial guidance, and ensure alignment between brand and performance investments.

You will partner with channel leads, Finance and Data/BI to deliver rigorous, decision-ready insights that drive ROAS and long-term customer value across paid, organic and social channels.