Measurement Lead, Marketing Analytics & Growth

Starcom; Greater London; Hybrid; GBP 90,000 - 135,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom is seeking a senior Measurement Lead in London to shape how marketing effectiveness is understood and applied for a major global consumer goods client. The role combines analytics, media planning and experimentation to drive business decisions and learning across brands and markets.

You will lead the measurement strategy, oversee tests, and translate complex analyses into practical recommendations that influence channel mix, planning and investment.

Qualifications

• Strong experience in marketing measurement and analytics across channels.
• Proficient in interpreting MMM and experimentation results.
• Ability to translate complex analyses into actionable recommendations.
• Experience shaping measurement strategy across multiple brands/markets.
• Builds trusted relationships with senior clients and cross-functional teams.
• Experience improving measurement approaches and testing roadmaps.

Responsibilities

• Lead the measurement strategy across a portfolio of brands and markets.
• Integrate MMM, experimentation, campaign measurement and reporting.
• Own the Test & Learn roadmap and oversee studies.
• Translate outputs into practical recommendations for channel mix and investment decisions.
• Develop scalable measurement standards, frameworks and best practices.
• Partner with strategy, planning, data, tech and analytics teams to embed measurement.
• Lead senior client conversations and coach the measurement team.

Skills

Marketing measurement

Econometrics

Media analytics

Data science

Digital analytics

Marketing effectiveness

Job description

Starcom is seeking a senior Measurement Lead in London to shape how marketing effectiveness is understood and applied for a major global consumer goods client. The role combines analytics, media planning and experimentation to drive business decisions and learning across brands and markets.

You will lead the measurement strategy, oversee tests, and translate complex analyses into practical recommendations that influence channel mix, planning and investment.