Senior Marketing Science Lead: Measurement & Growth

Journey Further; Leeds; Hybrid; GBP 55,000 - 60,000; Full time

Benefits offered by this job

Pension up to 4%

Private medical insurance

Enhanced family leave

Flexible working

Job summary

Journey Further is seeking a Senior Manager, Marketing Science to lead measurement for its clients, translating MMM, incrementality testing and attribution into clear, actionable recommendations. You’ll push beyond dashboards and challenge assumptions to show what actually moves the needle on media ROI.

In this role you will design tests, interpret outputs, and unify data sources into a single measurement framework.

Qualifications

• Significant experience in marketing analytics, media effectiveness or analytics consulting.
• Deep, hands-on experience with MMM, MTA, forecasting and propensity models.
• Designed and analysed experiments with causal inference methods.
• Strong SQL, plus R or Python; comfortable with data exploration.

Responsibilities

• Lead measurement strategy for clients, turning models into actionable recommendations.
• Design and run incrementality tests and lift studies to separate new demand from existing sales.
• Interpret MMM, MTA, and experiments and translate outputs into client guidance.
• Consolidate platform data, experiments and MMM into a single measurement framework.
• Build forecasts, run what-if scenarios and advise budget allocation to drive growth.
• Apply statistical methods to separate effects of media, pricing and seasonality.
• Work with SQL, R and Python to extract insights and tell a clear story.
• Present findings to marketing leaders and coach analysts to present confidently.
• Collaborate with paid/search/social teams to plan tests and adjust budgets.
• Contribute to proprietary measurement tools and IP; mentor a small team.

Skills

Marketing analytics

MMM (Marketing Mix Modeling)

MTA

Propensity models

SQL

R

Python

Forecasting

Experiment design

Statistical inference

Tools

SQL

R

Python

BigQuery

Job description

Journey Further is seeking a Senior Manager, Marketing Science to lead measurement for its clients, translating MMM, incrementality testing and attribution into clear, actionable recommendations. You’ll push beyond dashboards and challenge assumptions to show what actually moves the needle on media ROI.

In this role you will design tests, interpret outputs, and unify data sources into a single measurement framework.