Marketing Manager Sonihull

alfalaval; Coventry; On-site; GBP 55,000 - 75,000; Full time

Job summary

Sonihull, part of the Alfa Laval group, seeks a hands-on Marketing Manager to own global marketing and communications strategy and execution. You will translate priorities into focused activities, strengthening the Sonihull brand and generating demand to support sales growth.

You will work with Alfa Laval teams and specialist partners, manage budgets, campaigns, content, and measurement while travelling 20-25% internationally. Fluency in English is essential.

Qualifications

• Bachelor’s degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience with integrated plans.
• Proven track record of digital and multi-channel campaigns that generate qualified leads.
• Strong content judgement and copywriting skills for technical propositions.
• Knowledge of websites, SEO/SEM, social, email, CRM and analytics.
• Experience managing agencies, budgets and stakeholders in global or matrixed organizations.
• Fluent English with willingness to travel within the UK and internationally (≈ 20-25%).
• Experience in maritime/industrial/engineering or technical B2B markets is a plus.

Responsibilities

• Develop and execute Sonihull's global marketing and communications strategy, annual plan, and budget.
• Translate insights into audiences, value propositions, and campaign priorities.
• Plan and deliver targeted digital campaigns across channels (website, SEO, LinkedIn, paid search, social, email).
• Own content calendar and materials including case studies and product-launch content.
• Collaborate with Alfa Laval's marketing teams and brand governance.
• Define and report KPIs; optimise activities and investment.
• Build scalable ways of working and shape future marketing capability.

Skills

Strategic marketing

B2B marketing

Digital campaigns

Content marketing

Copywriting

Analytics

Agency management

Stakeholder management

Travel (20-25%)

Education

Bachelor's degree in marketing/communications/business

Job description

Every day, we get opportunities to make a positive impact - on our colleagues, partners, customers and society. Together, we're pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

Sonihull, part of the Alfa Laval group, is a global leader in ultrasonic antifouling systems, a pioneering technology that keeps vessels and industrial equipment clean, efficient and chemical-free.

We are looking for a hands-on Marketing Manager to own our global marketing and communications agenda. As Sonihull's principal marketing owner, you will translate commercial priorities into focused, impactful activity that strengthens our specialist brand, generates qualified demand, and supports sales growth. This is a genuine end-to-end role: you own both the strategy and the execution.

Working closely with colleagues across Alfa Laval and with specialist partners and agencies, you will:

• Develop and execute Sonihull's global marketing and communications strategy, annual plan, and budget, aligned with business and sales priorities.
• Translate customer, market, and competitor insights into clear audiences, value propositions, and campaign priorities.
• Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and marketing automation.
• Own the content calendar and key touchpoints, creating and commissioning high-quality content, case studies, and product-launch materials.
• Collaborate with Alfa Laval's central, divisional, and regional marketing teams, aligning Sonihull activity with group priorities and brand governance.
• Define and report on KPIs, using performance data to optimise marketing activity and investment.
• Build scalable ways of working and help shape future marketing capability as Sonihull grows.

You will enjoy the pace, visibility and ownership of a specialist business, combined with the expertise, stability and career opportunities of a global engineering leader.

What you know

• A bachelor's degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience, with genuine ownership of integrated plans and campaigns.
• A proven track record of digital and multi-channel campaigns that generate qualified leads.
• Strong content judgement and copywriting skills: you can turn a technical proposition into a compelling, credible story.
• Working knowledge of the digital marketing toolkit: websites, SEO/SEM, social, email, CRM and analytics.
• Experience managing agencies, budgets and stakeholders within a global or matrixed organisation.
• Fluent English, and the willingness to travel within the UK and internationally (≈ 20-25% of the time).
• A strong advantage: experience in maritime, industrial, engineering or other technical B2B markets.

Our commitment to integrity

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. Playing the games is mandatory.

As part of our commitment to maintaining a safe and secure workplace, we conduct background checks on final candidates for this role. In addition, you will need to show your right to work in the UK.

For more information, please contact - Reece Watmore, Talent Acquisition Partner, [e-mail]

Applications will be continuously monitored throughout the process and interviews arranged accordingly.

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