Global B2B Marketing Manager | Demand Gen & Content

Alfa Laval Corporate AB; Coventry; On-site; GBP 55,000 - 75,000; Full time

Job summary

Sonihull, part of the Alfa Laval group, seeks a hands-on Marketing Manager to own global marketing and communications, translating priorities into focused activity to strengthen the brand, generate qualified demand and support sales growth. You will lead strategy and execution in a genuine end-to-end role.

You will collaborate across Alfa Laval and with partners, plan campaigns, own content, and report on KPIs, shaping future marketing capability as Sonihull grows.

Qualifications

• Bachelor’s degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience with integrated plans.
• Proven track record of digital and multi-channel campaigns generating qualified leads.
• Strong copywriting and content judgement.
• Fluent English and willingness to travel ~20–25% domestically and internationally.

Responsibilities

• Develop and execute global marketing and communications strategy, plan and budget.
• Translate insights into audiences, value propositions and priorities.
• Plan and deliver targeted digital campaigns across channels.
• Own content calendar and develop case studies and launch materials.
• Collaborate with central/divisional/regional teams and report on KPIs.
• Build scalable processes and marketing capability for growth.

Skills

digital demand generation

content marketing

integrated campaigns

copywriting

stakeholder management

travel willingness

Education

Bachelor's degree in marketing or related field

Tools

Marketing automation

CRM

Analytics tools

SEO/SEM

Job description

Sonihull, part of the Alfa Laval group, seeks a hands-on Marketing Manager to own global marketing and communications, translating priorities into focused activity to strengthen the brand, generate qualified demand and support sales growth. You will lead strategy and execution in a genuine end-to-end role.

You will collaborate across Alfa Laval and with partners, plan campaigns, own content, and report on KPIs, shaping future marketing capability as Sonihull grows.