Marketing Manager Sonihull

Alfa Laval Inc.; Coventry; On-site; GBP 45,000 - 65,000; Full time

Job summary

Sonihull, part of the Alfa Laval group, seeks a hands-on Marketing Manager to own global marketing and communications, translating priorities into focused activity that strengthens the brand, generates demand, and drives sales growth. You will lead strategy and execution, collaborating with Alfa Laval teams and external partners.

You will manage integrated campaigns, content creation, and KPI reporting, with 20–25% travel, leveraging your B2B marketing expertise to accelerate growth in a global

Qualifications

• Bachelor’s degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience with ownership of integrated plans and campaigns.
• Proven track record of digital and multi-channel campaigns that generate qualified leads.
• Strong content judgement and copywriting skills, turning technical propositions into credible stories.
• Experience with websites, SEO/SEM, social, email, CRM and analytics.
• Experience managing agencies, budgets and stakeholders within a global or matrixed organisation.
• Fluent English, willingness to travel within the UK and internationally (20-25%).

Responsibilities

• Develop and execute global marketing and communications strategy, annual plan and budget.
• Translate insights into audiences, value propositions and campaign priorities.
• Plan and deliver targeted digital campaigns across channels and marketing automation.
• Own content calendar and production of high-quality content, case studies and launch materials.
• Collaborate with central, divisional and regional teams to align activity with priorities.
• Define and report KPIs, using data to optimise activity and investment.
• Build scalable processes and capabilities as Sonihull grows.

Skills

B2B marketing

Digital demand generation

Campaign management

Content/copywriting

Analytics

Agency management

English proficiency

Travel willingness

Education

Bachelor's degree in marketing, communications, business or equivalent

Tools

SEO/SEM

Marketing automation

CRM

LinkedIn advertising

Website management

Job description

Every day, we get opportunities to make a positive impact - on our colleagues, partners, customers and society. Together, we're pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. Sonihull, part of the Alfa Laval group, is a global leader in ultrasonic antifouling systems, a pioneering technology that keeps vessels and industrial equipment clean, efficient and chemical-free. We are looking for a hands-on Marketing Manager to own our global marketing and communications agenda. As Sonihull's principal marketing owner, you will translate commercial priorities into focused, impactful activity that strengthens our specialist brand, generates qualified demand, and supports sales growth. This is a genuine end-to-end role: you own both the strategy and the execution. Working closely with colleagues across Alfa Laval and with specialist partners and agencies, you will:

• Develop and execute Sonihull's global marketing and communications strategy, annual plan, and budget, aligned with business and sales priorities.
• Translate customer, market, and competitor insights into clear audiences, value propositions, and campaign priorities.
• Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and marketing automation.
• Own the content calendar and key touchpoints, creating and commissioning high-quality content, case studies, and product-launch materials.
• Collaborate with Alfa Laval's central, divisional, and regional marketing teams, aligning Sonihull activity with group priorities and brand governance.
• Define and report on KPIs, using performance data to optimise marketing activity and investment.
• Build scalable ways of working and help shape future marketing capability as Sonihull grows.

You will enjoy the pace, visibility and ownership of a specialist business, combined with the expertise, stability and career opportunities of a global engineering leader.

What you know You are a commercially minded B2B marketing generalist with real depth in digital demand generation, content or integrated campaigns. Specifically, you bring

• A bachelor's degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience, with genuine ownership of integrated plans and campaigns.
• A proven track record of digital and multi-channel campaigns that generate qualified leads.
• Strong content judgement and copywriting skills : you can turn a technical proposition into a compelling, credible story.
• Working knowledge of the digital marketing toolkit: websites, SEO/SEM, social, email, CRM and analytics.
• Experience managing agencies, budgets and stakeholders within a global or matrixed organisation.
• Fluent English, and the willingness to travel within the UK and internationally ( 20-25% of the time)

A strong advantage: experience in maritime, industrial, engineering or other technical B2B markets. Our commitment to integrity