Global B2B Marketing Leader: Campaigns, Content & Growth

Alfa Laval; Coventry; On-site; GBP 60,000 - 90,000; Full time

Job summary

Sonihull, part of the Alfa Laval group, is seeking a hands-on Marketing Manager to own our global marketing and communications agenda. You will translate commercial priorities into focused activity that strengthens our specialist brand, generates qualified demand, and supports sales growth in an end-to-end role.

You will lead strategy and execution, plan digital campaigns across website, SEO, paid media, social, email and marketing automation, and collaborate with global teams while travelling

Qualifications

• Bachelor’s degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications with ownership of integrated plans and campaigns.
• Proven track record of digital and multi‑channel campaigns that generate qualified leads.
• Strong content judgement and copywriting to translate a technical proposition into a compelling story.
• Experience with websites, SEO/SEM, social, email, CRM and analytics.
• Experience managing agencies, budgets and stakeholders within a global or matrixed organisation.
• Fluent English and willingness to travel within the UK and internationally about 20‑25% of the time.

Responsibilities

• Develop and execute Sonihull’s global marketing and communications strategy, annual plan, and budget, aligned with business and sales priorities.
• Translate customer, market, and competitor insights into clear audiences, value propositions, and campaign priorities.
• Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and marketing automation.
• Own the content calendar and key touchpoints, creating and commissioning high‑quality content, case studies, and product‑launch materials.
• Collaborate with Alfa Laval’s central, divisional, and regional marketing teams, aligning Sonihull activity with group priorities and brand governance.
• Define and report on KPIs, using performance data to optimise marketing activity and investment.
• Build scalable ways of working and help shape future marketing capability as Sonihull grows.

Skills

B2B marketing

digital campaigns

content writing

agency management

SEO/SEM

CRM & analytics

lead generation

Education

Bachelor's degree in marketing/communications/business

Tools

CRM systems

Marketing automation

SEO tools

Job description

Sonihull, part of the Alfa Laval group, is seeking a hands-on Marketing Manager to own our global marketing and communications agenda. You will translate commercial priorities into focused activity that strengthens our specialist brand, generates qualified demand, and supports sales growth in an end-to-end role.

You will lead strategy and execution, plan digital campaigns across website, SEO, paid media, social, email and marketing automation, and collaborate with global teams while travelling