Marketing Manager Sonihull

Alfa Laval Mid Europe GmbH; Coventry; On-site; GBP 60,000 - 90,000; Full time

Job summary

Sonihull, part of the Alfa Laval group, is seeking a hands-on Marketing Manager to own global marketing and communications. You will translate commercial priorities into focused activity that strengthens our brand, generates qualified demand, and supports sales growth.

This is an end-to-end role, owning strategy and execution. You will drive the global plan, content calendar, and cross‑functional collaboration, delivering measurable results while ensuring brand governance and consistency across

Qualifications

• Bachelor’s degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience with ownership of integrated plans and campaigns.
• Proven track record of digital and multi-channel campaigns that generate qualified leads.
• Strong content judgement and copywriting skills to convert technical propositions into compelling stories.

Responsibilities

• Develop and execute Sonihull’s global marketing and communications strategy, annual plan, and budget.
• Translate insights into audiences, value propositions, and campaign priorities.
• Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and automation.
• Own content calendar and produce high-quality content, case studies, and product-launch materials.
• Collaborate with central, divisional, and regional teams to align activity with brand governance.
• Define and report KPIs and optimize marketing investment.
• Build scalable processes and evolve marketing capability as Sonihull grows.

Skills

Global marketing strategy

B2B marketing

Digital campaigns

Copywriting

Analytics

Agency management

Education

Bachelor's degree in marketing/communications/business

Tools

CRM

SEO/SEM

Marketing automation

Website analytics

Job description

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

Sonihull, part of the Alfa Laval group, is a global leader in ultrasonic antifouling systems, a pioneering technology that keeps vessels and industrial equipment clean, efficient and chemical‑free. We are looking for a hands‑on Marketing Manager to own our global marketing and communications agenda. As Sonihull’s principal marketing owner, you will translate commercial priorities into focused, impactful activity that strengthens our specialist brand, generates qualified demand, and supports sales growth. This is a genuine end‑to‑end role: you own both the strategy and the execution.

You will:

• Develop and execute Sonihull’s global marketing and communications strategy, annual plan, and budget, aligned with business and sales priorities.
• Translate customer, market, and competitor insights into clear audiences, value propositions, and campaign priorities.
• Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and marketing automation.
• Own the content calendar and key touchpoints, creating and commissioning high-quality content, case studies, and product‑launch materials.
• Collaborate with Alfa Laval’s central, divisional, and regional marketing teams, aligning Sonihull activity with group priorities and brand governance.
• Define and report on KPIs, using performance data to optimise marketing activity and investment.
• Build scalable ways of working and help shape future marketing capability as Sonihull grows.

You will enjoy the pace, visibility and ownership of a specialist business, combined with the expertise, stability and career opportunities of a global engineering leader.

What you know

Specifically, you bring:

• A bachelor’s degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience, with genuine ownership of integrated plans and campaigns.
• A proven track record of digital and multi-channel campaigns that generate qualified leads.
• Strong content judgement and copywriting skills: you can turn a technical proposition into a compelling, credible story.
• Working knowledge of the digital marketing toolkit: websites, SEO/SEM, social, email, CRM and analytics.
• Experience managing agencies, budgets and stakeholders within a global or matrixed organisation.
• Fluent English, and the willingness to travel within the UK and internationally (≈ 20-25% of the time).
• A strong advantage: experience in maritime, industrial, engineering or other technical B2B markets.

Our commitment to integrity

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments. As part of our commitment to maintaining a safe and secure workplace, we conduct background checks on final candidates for this role. In addition, you will need to show your right to work in the UK.