Marketing Manager Sonihull

Alfa Laval Corporate AB; Coventry; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Alfa Laval Corporate AB’s Sonihull unit seeks a hands-on Marketing Manager to own global marketing and communications. You’ll translate priorities into focused activity that strengthens the Sonihull brand, generates qualified demand and supports sales growth with end-to-end ownership of strategy and execution.

You are a commercially minded B2B marketing generalist with depth in digital demand generation, content and integrated campaigns.

Qualifications

• Bachelor’s degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience with integrated plans.
• A proven track record of digital and multi-channel campaigns that generate qualified leads.
• Strong content judgement and copywriting skills to translate technical propositions into credible stories.
• Working knowledge of the digital toolkit: websites, SEO/SEM, social, email, CRM and analytics.
• Experience managing agencies, budgets and stakeholders within global or matrixed organisations.
• Fluent English and willingness to travel in the UK and internationally (≈20-25%).

Responsibilities

• Develop and execute Sonihull’s global marketing and communications strategy, annual plan, and budget.
• Translate insights into audiences, value propositions, and campaign priorities.
• Plan and deliver targeted digital campaigns across channels and formats.
• Own the content calendar and create high-quality content, case studies, and launch materials.
• Collaborate with Alfa Laval’s central, divisional, and regional teams; align with brand governance.
• Define and report KPIs; optimise marketing activity and investment.
• Build scalable processes and help evolve marketing capabilities as Sonihull grows.

Skills

B2B marketing

Digital demand generation

Campaign management

Content & copywriting

Agency management

Marketing analytics

English fluency

Education

Bachelor’s degree in marketing, communications, business or equivalent

Tools

CRM

Job description

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

Sonihull, part of the Alfa Laval group, is a global leader in ultrasonic antifouling systems, a pioneering technology that keeps vessels and industrial equipment clean, efficient and chemical-free.

We are looking for a hands-on Marketing Manager to own our global marketing and communications agenda. As Sonihull’s principal marketing owner, you will translate commercial priorities into focused, impactful activity that strengthens our specialist brand, generates qualified demand, and supports sales growth. This is a genuine end-to-end role: you own both the strategy and the execution.

Working closely with colleagues across Alfa Laval and with specialist partners and agencies, you will:

• Develop and execute Sonihull’s global marketing and communications strategy, annual plan, and budget, aligned with business and sales priorities.

• Translate customer, market, and competitor insights into clear audiences, value propositions, and campaign priorities.

• Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and marketing automation.

• Own the content calendar and key touchpoints, creating and commissioning high-quality content, case studies, and product-launch materials.

• Collaborate with Alfa Laval’s central, divisional, and regional marketing teams, aligning Sonihull activity with group priorities and brand governance.

• Define and report on KPIs, using performance data to optimise marketing activity and investment.

• Build scalable ways of working and help shape future marketing capability as Sonihull grows.

You will enjoy the pace, visibility and ownership of a specialist business, combined with the expertise, stability and career opportunities of a global engineering leader.

What you know

You are a commercially minded B2B marketing generalist with real depth in digital demand generation, content or integrated campaigns. Specifically, you bring:

• A bachelor’s degree in marketing, communications, business or equivalent professional experience.

• 6+ years of B2B marketing and communications experience, with genuine ownership of integrated plans and campaigns.

• A proven track record of digital and multi-channel campaigns that generate qualified leads.

• Strong content judgement and copywriting skills : you can turn a technical proposition into a compelling, credible story.

• Working knowledge of the digital marketing toolkit: websites, SEO/SEM, social, email, CRM and analytics.

• Experience managing agencies, budgets and stakeholders within a global or matrixed organisation.

• Fluent English, and the willingness to travel within the UK and internationally (≈ 20-25% of the time)

A strong advantage: experience in maritime, industrial, engineering or other technical B2B markets.

Our commitment to integrity

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.Playing the games is mandatory.

As part of our commitment to maintaining a safe and secure workplace, we conduct background checks on final candidates for this role.In addition, you will need to show your right to work in the UK.

For more information, please contact- Reece Watmore, Talent Acquisition Partner, [e-mail]

Applications will be continuously monitored throughout the process and interviews arranged accordingly.

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