Marketing Manager – Part-Time (4 Days)

Blue Legal; West Midlands; On-site; GBP 30,000 - 40,000; Part time

Job summary

A regional law firm in the West Midlands is seeking a part-time Marketing Manager. Responsibilities include leading business development efforts, managing client relationships, and overseeing the firm's marketing strategy. The ideal candidate has experience in a legal or professional services environment and strong organizational skills. This is an excellent opportunity for someone looking to contribute to a growing law firm.

Qualifications

• Strong understanding of marketing/BD principles and planning strategies.
• Previous experience working within a legal or professional services firm.
• Possess excellent people management skills.
• Strong organizational skills and able to manage workload accordingly.

Responsibilities

• Lead business development efforts and identify growth opportunities.
• Responsible for client development and retention.
• Draft and report on the firm’s marketing strategy.
• Manage the firm's digital channels and coordinate events.

Skills

Experience in legal/professional services

Understanding of marketing/BD principles

Organizational skills

People management skills

IT proficiency

Job description

Location: Midlands
Salary: Up to £40,000 FTE
Contract type: Permanent
Date posted: 24/04/2023

Our client, a regional midlands law firm, is currently seeking a Marketing Manager to join their team on a part-time basis. The successful candidate will be responsible for driving growth by identifying new opportunities and areas for improvement. They will also be responsible for developing and retaining clients, and maintaining database management systems. This is an excellent opportunity for an individual seeking a part-time position within a dynamic law firm.

The Responsibilities:

• Lead all business development efforts, identifying new work streams and diversification opportunities to achieve growth targets.
• Responsible for client development and retention, looking at trends and any lapses.
• Develop the firm’s sector approach and offering, identify opportunities for tendering, and research competitor activity and developments.
• Draft, follow, and report on the firm’s marketing strategy, as well as lead the firm’s marketing committee.
• Managing the awards submissions process including deciding which awards the firm should enter, and lead all sponsorship opportunities.
• Liaise with the Media and the firm’s PR agency to ensure a strong regional media presence.
• Manage the firm’s digital channels, including the website, social media, and the firm’s app.
• Coordinate all firm-wide events for clients and contacts, managing the events calendar and competitor activity.

The Candidate:

• Previous experience working within a legal / professional services firm.
• Strong understanding of marketing/BD principles and planning strategies.
• Strong organisational skills and able to manage workload accordingly.
• Possess excellent people management skills.
• Advanced IT proficiency (Advantageous).

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

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