Marketing Manager - Full Funnel Borrowing (Secondment/FTC)

Lloyds Banking Group; Chester; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading financial institution in Chester seeks a Manager for its Full Funnel Marketing Borrowing team to execute innovative Customer Lifecycle Management strategies. The role involves managing agile teams, delivering marketing initiatives, and adapting to market trends. Proven experience in full-funnel marketing and strong commercial acumen are essential. This position comes with a competitive benefits package, including a generous pension contribution and a performance-related bonus.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

Discounted shopping benefits

30 days holiday plus bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• Proven experience in designing and delivering CLM plans for customer engagement.
• Experience in driving innovative full-funnel marketing campaigns.
• Strong ability to drive ROI from aligned marketing plans.

Responsibilities

• Manage implementation of Customer Lifecycle Management plans and agile pods.
• Deliver innovation at pace through cross-disciplinary teams.
• Stay informed on marketing trends and continuously experiment with new strategies.

Skills

Designing successful CLM plans

Full-funnel marketing

Commercial acumen

Agile ways of working

Collaboration and communication

Commitment to diversity and inclusion

Job description

Are you ready to manage the execution of innovative marketing plans as part of our Customer Lifecycle Management Strategy, to deepen and retain relationships with our customers? As a Manager in our Full Funnel Marketing Borrowing team (Credit Cards & Loans), you'll manage the implementation of Customer Lifecycle Management (CLM), focusing on building engagement and ultimately ensuring customers choose to stay with us in our key customer segments. This critical role leads agile teams (pods) to deliver and test marketing initiatives, ensures successful campaigns are transitioned to business‑as‑usual teams, and keeps up with the latest marketing trends and technologies.

Responsibilities

• Manage the implementation of the Customer Lifecycle Management plan by defining hypotheses to test, assembling agile pods, signing off on plans and reporting on outcomes.
• Deliver against key jobs to be done that require innovation at pace through temporary, lean, cross‑disciplinary pods.
• Handover successful campaign work to Growth, CRM and Campaigns & Social accelerator teams for automation and BAU delivery.
• Stay on top of marketing trends, continuously experiment with new routes to market, and leverage new data and technology.
• Demonstrate stellar execution, agile delivery, and contribute to team happiness.

Qualifications & Experience

• Proven experience designing and delivering successful CLM plans across the funnel, acquiring and engaging customers, and deepening relationships through cross‑sell and upsell.
• Experience in full‑funnel marketing and driving innovative campaigns (ATL/BTL) that achieve commercial outcomes.
• Strong commercial acumen, using knowledge and experience to drive ROI from marketing plans aligned to group strategy.
• Demonstrated affinity for agile ways of working and servant leadership across the group.
• Ability to collaborate, communicate openly, and foster an inclusive team culture.
• Commitment to diversity, equity, and inclusion – an inclusive workplace where everyone can thrive.

Benefits

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

At Lloyds Banking Group, we’re driven by a clear purpose – to help Britain prosper. Across the group, our colleagues focus on making a difference to customers, businesses, and communities. We provide reasonable workplace adjustments for colleagues with disabilities and guarantee fair interviewing processes for applicants with disabilities, long‑term health or neuro‑divergent conditions. We also offer a wide‑ranging benefits package and are committed to building a workforce that reflects the diversity of the customers and communities we serve.