Marketing Manager, Consumer, UK & Ireland Healthcare CGM

DexCom; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading health technology company seeks a Marketing Manager for the UK & Ireland to drive consumer engagement and brand awareness through innovative digital strategies. This full-time position is based in Bracknell, requiring collaboration and a focus on enhancing customer experiences in continuous glucose monitoring. Ideal candidates will have extensive digital marketing experience and a strong analytical skill set. Benefits include a comprehensive program and growth opportunities.

Benefits

Comprehensive benefits program

Growth opportunities

Career development programs

Qualifications

• 8–12 years of experience in digital marketing, preferably in consumer health.
• Experience working in regulated industries with understanding of compliance standards.
• Demonstrated success in building brand awareness and digital channels.

Responsibilities

• Lead direct-to-consumer marketing strategy across the UK & Ireland.
• Oversee all consumer channels to grow online sales.
• Manage eCommerce platforms, SEO strategy, and website UX.

Skills

Strategic & Analytical Skills

Digital Marketing Expertise

Community & Influencer Engagement

Customer Experience & UX

Communication & Collaboration

Technical & Platform Knowledge

Education

Bachelor's degree in marketing or related field

Graduate degree may be desirable

Tools

Google Analytics

Meta Ads Manager

CRM platforms (Salesforce, Veeva)

BI tools (Tableau)

Marketing automation tools

Job description

The Company

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream : To forever change how diabetes is managed, unlock information and insights that drive better health outcomes. 25 years later we have pioneered an industry and are just getting started. We broaden our vision beyond diabetes to empower people to take control of health, deliver personalized actionable insights to solve important health challenges, and continue improving human health.

We are driven by thousands of ambitious, passionate people worldwide who fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We have already changed millions of lives and are ready to change millions more. Our future ambition is to become a leading consumer health technology company while developing solutions for serious health conditions. We will get there by constantly reinventing unique biosensing‑technology experiences. The opportunity to improve health on a global scale stands before us.

• You must have the Right to Work in the UK. Sponsorship is not available for this role.

Role Overview

Marketing Manager – Consumer UK & Ireland (Continuous Glucose Monitoring). This role will be based at our offices in Bracknell, United Kingdom, 3 days each week.

Meet the Team

Step into a high‑impact Marketing Team that has been strategically restructured to accelerate performance and drive measurable results. As Consumer Marketing Manager you’ll take ownership of a critical portfolio focused on engaging the diabetes community with precision and purpose. Our team is built on values of Creativity, Competency, Community, Integrity and Achievement, translating into high standards, strategic thinking and a relentless drive to deliver business impact. We move fast, think big and take pride in the results we deliver.

Where you Come In

• Lead Dexcom’s direct‑to‑consumer (DTC) marketing strategy across the UK & Ireland, driving brand awareness and patient engagement.
• Oversee all consumer channels, delivering seamless, high‑impact experiences that grow online sales and inspire NHS patients to request Dexcom.
• Develop and execute DTC marketing plans to drive acquisition, engagement and revenue.
• Lead digital campaigns across Meta, Google, email and programmatic platforms.
• Manage eCommerce platforms, SEO strategy and website UX to optimise conversion.
• Build Dexcom’s Warrior community and activate influencers and advocacy partners.
• Monitor performance across channels using insights to refine strategy and improve ROI.

What Makes You Successful

• Strategic & Analytical Skills – Proven ability to develop and execute multi‑channel DTC strategies; strong analytical mindset with experience in KPI tracking, ROI analysis and customer segmentation.
• Digital Marketing Expertise – Skilled in managing paid media campaigns (Meta, Google, programmatic); deep understanding of SEO, SEM and eCommerce optimisation.
• Community & Influencer Engagement – Experience building online communities and managing influencer partnerships; knowledge of social media trends and content planning.
• Customer Experience & UX – Ability to enhance digital customer journeys and improve site navigation; familiarity with UX tools and proactive issue resolution.
• Communication & Collaboration – Strong communicator with experience in PR, social media and cross‑functional teamwork; confident in briefing and managing agencies and vendors.
• Technical & Platform Knowledge – Proficient in Google Analytics, Meta Ads Manager, CRM platforms (e.g. Salesforce, Veeva), BI tools (e.g. Tableau) and CMS systems; familiar with marketing automation and social listening tools.

What You’ll Get

• A front‑row seat to life‑changing CGM technology; learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in‑house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry‑leading organization committed to our employees, customers and the communities we serve.

Travel Required: 10%

Experience and Education Requirements

• Typically requires a bachelor’s degree and a minimum of 8–12 years of related experience in digital marketing, preferably in consumer health.
• At this level a graduate degree may be desirable with 4 years of related experience.
• Experience working in regulated industries with an understanding of compliance and privacy standards (e.g. GDPR).
• Demonstrated success in building brand awareness and driving customer acquisition through digital channels.
• Experience in managing budgets, briefing agencies and cross‑functional projects.

Flex Workplace

This full‑time role operates on a flex/hybrid model of three in‑office days per week designed to maximise collaboration, fast decision‑making and executional momentum.

As of November 2025 our new office will be located in Bracknell Maxis and you must live within commuting distance.

Employment Type: Full‑Time