Marketing Manager - B2C & Retail

Axon Moore; Newton-le-Willows; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid working

Bonus up to £300 monthly

30 days annual leave

Job summary

Axon Moore is partnering with a Warrington-based product-led business to hire a Marketing Manager responsible for B2C and retail marketing across a key consumer brand. You will own the marketing plan, budgets and campaigns, working with Sales, Product, Commercial and Technical teams to deliver creative and commercially effective activity.

You'll lead product launches, seasonal promotions and retail campaigns, coordinate with retail accounts, optimise listings and digital shelf content, and drive

Qualifications

• Strong B2C and retail marketing experience.
• Experience in retail, ecommerce or consumer-focused, product-led environment.
• Ability to translate customer insight and commercial priorities into campaigns that deliver.

Responsibilities

• Owning the B2C marketing strategy, budget and campaign calendar.
• Developing campaigns around product launches, seasonal activity and retail promotions
• Working closely with retail account teams and customers
• Improving product listings, digital shelf content, imagery, reviews and conversion
• Developing activity across social media, influencers, paid media, email and content
• Managing external agencies across creative, PR, social, content and paid media
• Briefing agencies and managing campaigns from initial idea through to delivery
• Managing budgets, timelines and campaign performance
• Working closely with Product, Commercial, Technical, Sales and Customer Services teams
• Making sure all customer-facing content is accurate, relevant and commercially focused
• A big part of the role will be managing relationships with key retail customers, so you'll need to be comfortable working with retail accounts and understanding the pace and demands that come with them.

Skills

B2C marketing

Retail marketing

Ecommerce content

Product launches

Agency management

Social media

Content creation

Paid media

Retail accounts

Campaign analytics

Job description

Warrington | Hybrid | £35,000-£45,000 + bonus

I'm working with an established, product-led business in Warrington who are looking for a Marketing Manager to take ownership of their B2C and retail marketing across one of their key consumer brands.

You’ll have real ownership of the brand, working across retail, campaigns, product launches and agencies, with plenty of scope to bring new ideas and influence how the brand continues to grow.

There are already some great foundations in place, but they're looking for someone who will come in, take the lead and bring a fresh perspective to how the brand is marketed.

What will you be doing?

You’ll own the B2C marketing plan and work closely with Sales, Product, Commercial and Technical teams to make sure activity is both creative and commercially effective.

• Owning the B2C marketing strategy, budget and campaign calendar
• Developing campaigns around product launches, seasonal activity and retail promotions
• Working closely with retail account teams and customers
• Improving product listings, digital shelf content, imagery, reviews and conversion
• Developing activity across social media, influencers, paid media, email and content
• Managing external agencies across creative, PR, social, content and paid media
• Briefing agencies and managing campaigns from initial idea through to delivery
• Managing budgets, timelines and campaign performance
• Working closely with Product, Commercial, Technical, Sales and Customer Services teams
• Making sure all customer-facing content is accurate, relevant and commercially focused
• A big part of the role will be managing relationships with key retail customers, so you'll need to be comfortable working with retail accounts and understanding the pace and demands that come with them.

What are they looking for?

The key thing here is strong B2C and retail marketing experience.

You’ll ideally have worked within a retail, ecommerce or consumer-focused, product-led environment and be comfortable turning customer insight and commercial priorities into campaigns that deliver.

• B2C and consumer marketing
• Retail marketing
• Ecommerce and digital content
• Product launches and campaigns
• Agency management and briefing
• Social, content, paid media or influencer activity
• Working with retail customers
• Campaign performance and analytics

Experience within home improvement, consumer products, ecommerce, DIY, interiors or another retailer-led category would be a bonus, but isn't essential.

They're looking for someone who is creative and full of ideas, but also commercially minded and comfortable getting into the detail. This is a hands-on role, so you'll have the opportunity to actually deliver the work rather than simply manage a team who do it for you.

The business

This is a particularly exciting time to join as they're building out their Marketing function and looking for people who want to help shape it.

You’ll have the freedom to look at what's currently in place, bring your own ideas and make improvements rather than simply stepping into a role where everything is already set in stone.

The culture is friendly and personable, with a real family feel, but you'll also have the structure and backing of a larger international organisation.

What's on offer?

• £35,000-£45,000 salary
• Flexibility around salary for the right person
• Monthly bonus of up to £300 based on company performance
• Hybrid working - 3 days in the Warrington office / 2 from home
• 20 days' holiday, increasing with length of service
• Office closure over Christmas, which doesn't come out of your holiday allowance
• Lots of autonomy and the opportunity to make the role your own

INDBSO