Marketing Manager – B2B & International

Axon Moore; Warrington; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Bonus up to £300 monthly

Hybrid working

20 days holiday

Job summary

Axon Moore is recruiting a Marketing Manager in Warrington to own the UK B2B marketing plan with an international focus. You will lead campaigns, budgets and messaging across distributors, contractors and channel partners, partnering with Sales, Product and Commercial teams to drive growth.

The role requires hands-on leadership, a strong background in B2B marketing within product or manufacturing-led contexts, and a track record of delivering integrated campaigns across markets.

Qualifications

• Strong background in B2B marketing within product or manufacturing environments.
• Experience with wholesalers, distributors, contractors or installers is ideal.
• Proven ability to manage campaigns and agency partnerships.

Responsibilities

• Own the B2B marketing plan, budget and calendar for the UK and international markets.
• Develop campaigns for wholesalers, distributors and channel partners.
• Support product launches and go-to-market activity.
• Create propositions, messaging and sales enablement materials.
• Collaborate with Sales, Product, Commercial and Technical teams.
• Lead international campaigns and manage external agencies.

Skills

B2B marketing

Product marketing

Channel marketing

Campaign management

Agency management

International markets

Tools

HubSpot

Salesforce

Google Analytics

Job description

Warrington | Hybrid | £35,000–£45,000 + bonus

I'm working with an established, product-led business in Warrington who are looking for a Marketing Manager to take ownership of their B2B marketing across the UK, with an international focus.

This is a great opportunity for someone who wants real ownership of their area, with the freedom to bring new ideas and help shape how B2B marketing develops across the business and its international markets.

There are already some great foundations in place, including agency relationships and processes, but they're looking for someone who will come in, take the lead and look at how things can be done even better.

What will you be doing?

You will own the B2B marketing plan and work closely with Sales, Product, Commercial and Technical teams to understand what the business needs and turn this into effective marketing activity.

You will be involved across:

• Owning the B2B marketing strategy, budget and campaign calendar
• Developing campaigns for wholesalers, distributors, contractors, installers and channel partners
• Supporting product launches and go-to-market activity
• Creating propositions, messaging and sales enablement materials
• Working with international teams to develop campaigns that can be adapted across different markets
• Managing external agencies across PR, content, digital and campaigns
• Taking briefs from internal teams and turning them into clear, commercially focused campaigns
• Managing agency relationships, budgets, deadlines and performance
• Working closely with Sales and Product to make sure marketing is commercially relevant
• Supporting and developing the International Marketing Coordinator/Executive

This is a really hands-on role, so you won't just be setting the strategy and handing it over to someone else. You will be involved from the initial idea and brief through to delivery and measuring the results.

What are they looking for?

You will ideally have a strong background in B2B marketing, particularly within a product, channel, distribution or manufacturing-led environment.

Experience within sectors such as construction, building products, manufacturing, engineering, electrical, industrial, wholesale or distribution would be particularly relevant, but they're open to other product-led B2B backgrounds.

You will ideally have experience across:

• B2B and product marketing
• Wholesalers, distributors, contractors or installers
• Product launches and go-to-market activity
• Integrated marketing campaigns
• Agency management and briefing
• Budgets and campaign performance
• International markets or adapting campaigns across different countries

They're looking for someone who is commercially minded, hands-on and confident enough to look at what's already in place and bring their own ideas.

The business

This is a brilliant time to join as the Marketing function is being developed and there is a real opportunity to help shape how things work going forward.

What's on offer?

• £35,000–£45,000 salary
• Flexibility around salary for the right person
• Monthly bonus of up to £300 based on company performance
• Hybrid working – 3 days in the Warrington office / 2 from home
• 20 days' holiday, increasing with length of service
• Office closure over Christmas, which doesn't come out of your holiday allowance
• INDBSO