Marketing Manager - Specification & Projects

Axon Moore; Newton-le-Willows; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid work

Bonus up to £300/month

Autonomy to shape role

Job summary

Axon Moore is helping a Warrington-based, product-led business recruit a brand-new Marketing Manager for the Specification & Projects arm. You will own the marketing strategy, collaborating with the Specification Director and Sales to build awareness, generate demand and get the business specified on more projects.

This role offers huge autonomy to shape the go-to-market, develop propositions, content and campaigns, and to work with technical teams.

Qualifications

• Experience in B2B, specification, project or ABM marketing.
• Experience in construction/building products or a technical environment.
• Ability to translate technical products into compelling propositions.

Responsibilities

• Own the marketing strategy for the Specification & Projects side of the business.
• Identify target sectors, accounts and audiences.
• Develop propositions and messaging for different sectors.
• Create content such as CPDs, educational materials, case studies and thought leadership.
• Support the Specification Sales team with marketing and sales enablement.
• Develop campaigns across events, PR, digital, email and account-based marketing.
• Build lead generation and nurturing activity.
• Work with CRM teams to track leads and measure the project pipeline.
• Manage external agencies across content, PR, digital, events and design.
• Measure what is working and continually improve the approach.

Skills

B2B marketing

Specification marketing

ABM

Lead generation

Content creation

Events & partnerships

CRM & pipeline

Agency management

Hybrid work

Tools

CRM

Marketing automation

Job description

Warrington | Hybrid | £35,000-£45,000 + bonus

I'm working with an established, product-led business in Warrington who are creating a brand new Marketing Manager role focused on their Specification & Projects business.

As this is a brand new position, you'll have a huge amount of autonomy to build the strategy, develop new ideas and create the marketing approach from the ground up.

The aim is simple: build awareness, generate demand and get the business specified on more projects.

What will you be doing?

You'll own the marketing strategy for the Specification & Projects side of the business, working closely with the Specification Director and Sales team.

You'll be responsible for:

• Developing the specification marketing strategy and activity plan
• Identifying target sectors, accounts and audiences
• Understanding architects, consultants, contractors and project decision-makers
• Developing propositions and messaging for different sectors
• Creating content such as CPDs, educational materials, case studies and technical thought leadership
• Supporting the Specification Sales team with marketing and sales enablement
• Developing campaigns across events, PR, digital, email and account-based marketing
• Building lead generation and nurturing activity
• Working with CRM teams to track leads and measure the project pipeline
• Managing external agencies across content, PR, digital, events and design
• Measuring what is working and continually improving the approach

This is much less about traditional brand marketing and much more about building a new commercial marketing channel.

You’ll have the opportunity to work closely with Sales, Technical, Product and Commercial teams and really understand the audiences you’re trying to influence.

What are they looking for?

You’ll ideally have experience in B2B, specification, project or account-based marketing.

Experience within construction, building products, architecture, engineering, electrical, HVAC, fire protection or another technical/product-led environment would be particularly relevant.

You’ll ideally have experience with:

• B2B marketing
• Specification or project marketing
• Architects, consultants, contractors or other professional audiences
• Lead generation and nurturing
• Technical or educational content
• Case studies and thought leadership
• Events and partnerships
• CRM and pipeline measurement
• Agency and project management

You don't necessarily need to have worked in lighting. What's important is that you're comfortable understanding a technical product or service and turning that into a proposition that makes sense to a professional audience.

The business

This is a brand new position, so you'll have a huge amount of freedom to shape it.

They're looking for someone who is entrepreneurial in their approach, enjoys figuring things out and won't be afraid to bring new ideas and try something different.

What's on offer?

• £35,000-£45,000 salary
• Flexibility around salary for the right person
• Monthly bonus of up to £300 based on company performance
• Hybrid working - 3 days in the Warrington office / 2 from home
• 20 days' holiday, increasing with length of service
• Office closure over Christmas, which doesn't come out of your holiday allowance
• A brand new role with genuine autonomy to build something from the ground up