B2C & Retail Marketing Manager

Axon Moore; Warrington; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid working – 3 days in Warrington,

Monthly bonus up to £300

20 days holiday

Office closure over Christmas

Job summary

Axon Moore is partnering with a consumer-led business in Warrington to recruit a B2C & Retail Marketing Manager to own a key brand. You’ll shape and execute the B2C marketing strategy with autonomy and impact, blending consumer insights with commercial priorities.

In this hybrid role, you’ll manage the annual plan, campaigns, and agency relationships while collaborating with commercial, product and retail teams.

Qualifications

• Retail and consumer marketing experience is required.
• Experience in a B2C, retail, ecommerce or consumer-focused, product-led environment.
• Ability to translate customer insights and commercial priorities into campaigns.

Responsibilities

• Own the annual B2C marketing plan, budget and calendar.
• Develop campaigns around new products, seasonal activity and retail promotions.
• Work with retail account teams and customers to improve listings and conversion.
• Develop activity across social, influencers, paid media, email and content.
• Manage external agencies across creative, PR, social, content and paid media.
• Brief agencies and manage campaigns from concept to delivery.
• Manage budgets, timelines and campaign performance.
• Collaborate with Product, Commercial, Technical, Sales and Customer Services teams.
• Ensure customer-facing content is accurate, relevant and commercially focused.

Skills

Retail marketing

B2C marketing

Ecommerce

Product launches

Agency management

Social media

Influencer activity

Campaign analytics

Retail customers

Job description

Location: Warrington - Hybrid
Salary up to £45,000 plus bonus

I’m working with an established consumer-focused, product-led business in Warrington who are currently building out their marketing function, and they’re looking for a B2C & Retail Marketing Manager to take ownership of one of their key consumer brands.

This is a really exciting opportunity for someone who wants more than just another Marketing Manager role. You’ll have real autonomy, plenty of scope to bring new ideas and the opportunity to shape how B2C marketing develops within the business.

There are processes and agency relationships already in place, but they want someone who will come in, take ownership and look at how things can be done better.

What will you be doing?

You’ll own the B2C marketing strategy, working closely with the commercial, product and retail teams to make sure marketing activity is both creative and commercially effective.

Your role will include:

• Owning the annual B2C marketing plan, budget and campaign calendar
• Developing campaigns around new products, seasonal activity and retail promotions
• Working closely with retail account teams and customers
• Improving product listings, digital shelf content, imagery, reviews and conversion
• Developing activity across social media, influencers, paid media, email and content
• Managing external agencies across creative, PR, social, content and paid media
• Briefing agencies and managing campaigns from initial idea through to delivery
• Managing budgets, timelines and campaign performance
• Working closely with Product, Commercial, Technical, Sales and Customer Services teams
• Making sure all customer-facing content is accurate, relevant and commercially focused

A big part of the role will be managing relationships with key retail customers, so you’ll need to be comfortable working with large retail accounts and understanding the pace and demands that come with them.

What are they looking for?

The key thing here is retail and consumer marketing experience.

You’ll ideally have worked within a B2C, retail, ecommerce or consumer-focused, product-led environment and be comfortable turning customer insight and commercial priorities into campaigns that deliver.

You’ll ideally have experience across:

• Retail marketing
• Consumer/B2C marketing
• Ecommerce and digital content
• Product launches and campaigns
• Agency management and briefing
• Social, content, paid media or influencer activity
• Working with retail customers
• Campaign performance and analytics

Experience within home improvement, consumer products, ecommerce, DIY, electrical, interiors or another retailer-led category would be a bonus, but isn't essential.

You’ll need to be creative and full of ideas, but also commercially minded and comfortable getting into the detail. This is a hands-on role, so they’re looking for someone who enjoys actually doing the work rather than simply managing a team who do it for them.

The business

This is a particularly exciting time to join as they’re building out their marketing function and looking for people who want to help shape it.

You’ll have the freedom to look at what's currently in place, bring your own ideas and make improvements rather than simply stepping into a role where everything is already set in stone.

The culture is friendly and personable, with a real family feel, but you’ll also have the structure and backing of a larger international organisation.

What's on offer?

• £35,000-£45,000 salary
• Flexibility around salary for the right person
• Monthly bonus of up to £300 based on company performance
• Hybrid working – 3 days in the Warrington office / 2 from home
• 20 days' holiday, increasing with length of service
• Office closure over Christmas, which doesn't come out of your holiday allowance
• Lots of autonomy and the opportunity to make the role your own