Marketing Manager - B2B & International

Axon Moore; Newton-le-Willows; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid working

Bonus up to £300/month

Office in Warrington

28 days holiday incl. Christmas

Job summary

Axon Moore is seeking a Marketing Manager in Warrington with a UK-wide focus and an international trajectory. The role offers hands-on ownership of the B2B marketing plan with cross-functional collaboration and a pathway to shape marketing across markets.

You will drive campaigns, budgets and agency management, collaborating with Sales, Product, and Commercial teams. A strong B2B background in product/channel environments is ideal, with a track record of successful go-to-market activities.

Qualifications

• Experience in B2B marketing within product/channel/distribution/manufacturing-led environments.
• Experience across sectors such as construction, building products, manufacturing, engineering, electrical, industrial, wholesale or distribution is valuable.

Responsibilities

• Own the B2B marketing plan and calendar, collaborating with Sales, Product, Commercial and Technical teams.
• Develop campaigns for wholesalers, distributors, contractors, installers and channel partners.
• Support product launches and go-to-market activity.
• Create propositions, messaging and sales enablement materials.
• Work with international teams to adapt campaigns across markets.
• Manage external agencies across PR, content, digital and campaigns.
• Brief internal teams and translate briefs into commercially focused campaigns.
• Oversee agency relationships, budgets, deadlines and performance.
• Ensure marketing is commercially relevant alongside Sales and Product.
• Mentor and develop the International Marketing Coordinator/Executive.

Skills

B2B Marketing

Product Marketing

Campaign Management

Budget Management

International Marketing

Job description

Warrington | Hybrid | £35,000-£45,000 + bonus

I'm working with an established, product-led business in Warrington who are looking for a Marketing Manager to take ownership of their B2B marketing across the UK, with an international focus.

This is a great opportunity for someone who wants real ownership of their area, with the freedom to bring new ideas and help shape how B2B marketing develops across the business and its international markets.

There are already some great foundations in place, including agency relationships and processes, but they're looking for someone who will come in, take the lead and look at how things can be done even better.

What will you be doing?

You'll own the B2B marketing plan and work closely with Sales, Product, Commercial and Technical teams to understand what the business needs and turn this into effective marketing activity.

You'll be involved across:

• Owning the B2B marketing strategy, budget and campaign calendar
• Developing campaigns for wholesalers, distributors, contractors, installers and channel partners
• Supporting product launches and go-to-market activity
• Creating propositions, messaging and sales enablement materials
• Working with international teams to develop campaigns that can be adapted across different markets
• Managing external agencies across PR, content, digital and campaigns
• Taking briefs from internal teams and turning them into clear, commercially focused campaigns
• Managing agency relationships, budgets, deadlines and performance
• Working closely with Sales and Product to make sure marketing is commercially relevant
• Supporting and developing the International Marketing Coordinator/Executive

This is a really hands-on role, so you won't just be setting the strategy and handing it over to someone else. You'll be involved from the initial idea and brief through to delivery and measuring the results.

What are they looking for?

You’ll ideally have a strong background in B2B marketing, particularly within a product, channel, distribution or manufacturing-led environment.

Experience within sectors such as construction, building products, manufacturing, engineering, electrical, industrial, wholesale or distribution would be particularly relevant, but they're open to other product-led B2B backgrounds.

You’ll ideally have experience across:

• B2B and product marketing
• Wholesalers, distributors, contractors or installers
• Product launches and go-to-market activity
• Integrated marketing campaigns
• Agency management and briefing
• Budgets and campaign performance
• International markets or adapting campaigns across different countries

They’re looking for someone who is commercially minded, hands-on and confident enough to look at what's already in place and bring their own ideas.

The business

This is a brilliant time to join as the Marketing function is being developed and there is a real opportunity to help shape how things work going forward.

What's on offer?

• £35,000-£45,000 salary
• Flexibility around salary for the right person
• Monthly bonus of up to £300 based on company performance
• Hybrid working - 3 days in the Warrington office / 2 from home
• 20 days' holiday, increasing with length of service
• Office closure over Christmas, which doesn't come out of your holiday allowance

INDBSO