Marketing Manager

Solis Recruitment; Birmingham; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Hybrid working model

Pension scheme

Employee discount programme

Employee Assistance Programme

On-site parking

Job summary

Sols Recruitment is partnering with a growing consumer electronics business seeking a Marketing Manager to drive brand awareness and commercial growth across a portfolio of brands and websites.

You will own the development and execution of integrated marketing campaigns across social media, PR, content, email, paid media and events, shaping brand foundations and messaging to support both short-term targets and long-term growth.

Qualifications

• Proven experience in Marketing Manager, Brand Manager or similar broad role.
• Strong brand marketing and storytelling capabilities to create campaigns.
• Experience delivering integrated campaigns across online and offline channels.
• Understanding of how brand marketing, content, CRM, paid media, social media, PR and ecommerce work together.
• Experience launching products and building marketing plans.
• Commercially minded with understanding of marketing's impact on revenue and growth.
• Experience managing agencies, suppliers and marketing budgets.
• Previous people management or leadership experience.
• Proactive, organised and able to operate in a fast-paced environment.

Responsibilities

• Develop and deliver integrated marketing campaigns that increase brand awareness and commercial performance.
• Own brand positioning, messaging and storytelling across all channels.
• Lead planning and execution of product launches, seasonal campaigns and key trading initiatives.
• Shape content strategy across websites, social media, email, PR and campaigns to ensure brand narrative.
• Manage offline marketing including print, direct mail, events, partnerships and exhibitions.
• Identify opportunities to increase visibility through PR, influencer activity and sponsorships.
• Collaborate with CRM, paid media, ecommerce and digital teams to ensure campaigns are integrated.
• Work with internal stakeholders and external agencies to deliver campaigns and assets.
• Analyze campaign performance and ROI using data to improve activity.
• Manage marketing budgets and ensure investment delivers results.

Skills

Marketing management

Brand marketing

Campaign planning

Cross-channel marketing

Brand storytelling

CRM

Paid media

Social media

People management

Budget management

Job description

Marketing Manager

About the Company

Sols Recruitment has partnered with a growing consumer electronics business operating a portfolio of own-brand products alongside several established multi-brand ecommerce websites. The business is continuing to invest in its brands, marketing capabilities and customer experience as it enters its next phase of growth.

About the Role

This is a broad Marketing Manager position focused on building brand awareness, strengthening customer consideration and driving commercial growth across a portfolio of brands and websites.

You'll own the development and execution of integrated marketing campaigns, ensuring activity across social media, PR, content, email, paid media, partnerships, print, events and other marketing channels works together to create a consistent and compelling brand experience.

A key part of the role will be developing stronger brand foundations, creating clear positioning and messaging, and ensuring marketing activity supports both short-term commercial objectives and long-term brand growth.

Key Responsibilities

• Develop and deliver integrated marketing campaigns that increase brand awareness, customer engagement and commercial performance.
• Own brand positioning, messaging and storytelling across all customer-facing channels and touchpoints.
• Lead the planning and execution of product launches, seasonal campaigns and key trading initiatives.
• Shape the content strategy across websites, social media, email marketing, PR and campaign activity to ensure a consistent brand narrative.
• Manage offline marketing activity including print, direct mail, events, partnerships, exhibitions and wider brand-building initiatives.
• Identify opportunities to increase visibility through PR, influencer activity, partnerships, sponsorships and other awareness-driving channels.
• Work closely with CRM, paid media, ecommerce and digital marketing teams to ensure campaigns are fully integrated and aligned around shared objectives.
• Collaborate with internal stakeholders and external agencies to deliver high-quality campaigns, creative assets and customer experiences.
• Analyse campaign performance, customer engagement and marketing effectiveness, using data and insights to continually improve activity and return on investment.
• Manage marketing budgets, prioritise opportunities and ensure marketing investment delivers measurable commercial results.

About You

• Proven experience in a Marketing Manager, Brand Manager or similarly broad marketing role.
• Strong brand marketing and storytelling capabilities, with the ability to create compelling campaigns that resonate with customers.
• Experience delivering integrated campaigns across online and offline channels.
• Strong understanding of how brand marketing, content, CRM, paid media, social media, PR and ecommerce work together throughout the customer journey.
• Experience launching products, building marketing plans and coordinating activity across multiple stakeholders.
• Commercially minded with a clear understanding of how marketing contributes to revenue, customer engagement and business growth.
• Experience managing agencies, suppliers and marketing budgets.
• Previous people management, mentoring or leadership experience.
• Proactive, organised and comfortable operating within a fast-paced and entrepreneurial environment.

Experience working with agencies, managing multiple brands, or supporting offline marketing campaigns would be advantageous.

Benefits

• Salary between £45,000 - £50,000 dependent on experience.
• Hybrid working model
• Pension scheme
• Employee discount programme
• Employee Assistance Programme
• On-site parking
• Opportunity to join a growing ecommerce business with ambitious expansion plans and genuine scope for career development.

Culture

This business values collaboration, commercial thinking and continuous improvement. The successful candidate will be proactive, organised and comfortable working in a fast-paced environment where ideas are encouraged and results are recognised.

You'll join a team focused on growth, innovation and delivering outstanding customer experiences while helping shape the future direction of the brand