Marketing Manager

Allied World; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading firm in the financial sector in Greater London is seeking a Marketing and Communications Lead. You will manage marketing communications and brand initiatives, supporting commercial goals. The ideal candidate should have over 5 years of B2B marketing experience, preferably in financial services and be adept at managing multiple projects. Strong communication, organizational skills, and the ability to lead marketing campaigns are essential for success in this dynamic role.

Qualifications

• 5+ years of experience in a generalist B2B marketing capacity, especially in Financial Services.
• Proficiency across the full marketing mix.
• Ability to manage multiple priorities and demands simultaneously.

Responsibilities

• Spearhead and manage marketing communications and branding initiatives.
• Work closely with leadership to prioritize marketing efforts and manage budgets.
• Source and manage vendors for executing initiatives.

Skills

Strong written and verbal communication skills

Organizational project-management skills

Negotiation and influencing skills

Ability to generate campaign ideas

Self-starter characteristics

Education

Bachelor's degree in marketing, communications or business

Job description

Job Objectives

As one of the leaders of Marketing and Communications for Allied World Europe, you will be part of a dynamic and collaborative global and regional marketing team. This role will take accountability for what, where and how we deploy brand, marketing and communications activities that directly support our commercial ambitions in our European region and beyond.

Duties and Responsibilities

• Spearhead, execute and manage marketing communications and branding initiatives across a mix of marketing mediums, such as: creative brand or product-marketing campaigns, broker and/or client relationship events, conferences and sponsorships, trade media relations and thought‑leadership content, social media, and sales collateral and support, as required.
• Specifically, work with the SVP, Marketing & Communications, local leadership, line of business and distribution stakeholders, and the broader marketing communications team to understand business goals, prioritize marketing efforts and manage budgets.
• Support business development and distribution plans as requested by local leadership.
• Approach and execute initiatives holistically, ensuring all elements of the marketing mix are considered for maximum impact.
• Source and manage vendors (graphic design, printers, PR, merchandise, events etc.) to conceptualize and execute initiatives.
• Work with global brand manager and creative vendors, as required, to develop marketing collateral or equivalent.
• Identify and deliver appropriate media or thought‑leadership opportunities for the country/line‑of‑business to maximize visibility.
• Adhere to brand and process standards, including collaboration with legal and compliance on campaigns and communications where necessary.
• Assist with other marcomms initiatives globally, as requested.

Qualifications

• Bachelor's degree in marketing, communications or business required.
• 5+ years’ experience in a generalist B2B marketing capacity, ideally with the last 2-5 years in a role driving the marketing agenda within a business.
• Financial Services marketing experience, including knowledge of General Insurance or intermediary marketing preferred.
• Strong written and verbal communication skills essential.
• Excellent track record leading brand and communications initiatives, able to generate campaign ideas and creative propositions.
• Demonstrated skills across the full marketing mix.
• Self‑starter, strong organizational project‑management skills and ability to function independently with limited resources.
• Comfortable getting hands‑on, delivering and executing copy, collaterals and events, where required.
• Superior negotiation, influencing, presentation and sales/marketing skills.
• Must be able to simultaneously manage multiple priorities and demands.
• Must be comfortable with multiple report structures.
• May be required to travel and/or work overtime when necessary to meet objectives.