Marketing Lead

Zen Internet; Rochdale; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Marketing Lead to drive innovative marketing strategies and campaigns. This role involves collaborating with various teams to develop marketing goals based on performance and market trends. You will oversee multi-channel campaigns, manage CRM journeys, and provide insights to enhance customer engagement. The company fosters an inclusive environment and offers numerous perks, including flexible working options and continuous learning opportunities. If you are passionate about marketing and looking to make a significant impact, this role is perfect for you.

Benefits

Flexible Working

25 Days Annual Leave

Private Medical Healthcare

Car Salary Sacrifice Scheme

Recognition Awards

Continuous Learning Opportunities

Onsite Electric Car Charging

Free Onsite Parking

Subsidised Nursery Fees

Discounted Mobile Plans

Qualifications

• Experience in developing and implementing marketing plans and campaigns.
• Proven project management and decision-making skills.

Responsibilities

• Collaborate with teams to shape marketing goals and develop plans.
• Guide multi-channel marketing campaigns to nurture engagement.

Skills

Marketing Strategy Development

Project Management

Metrics Analysis

CRM Tools Expertise

Communication Skills

Adaptability

Education

Bachelor's Degree in Marketing

Chartered Marketer Qualification

Tools

Salesforce

Marketing Cloud

CRM Software

Job description

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This range is provided by Zen Internet. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Zen Internet

We’re building an inclusive work environment

Here at Zen your gender, race, ethnicity, neurodiversity, disability, sexuality, sub culture, size, introversion, extraversion, family background and everything else that shapes you does matter to us. Because they matter to you and are part of who you are.

We’re interested in you as an individual and here you’ll find opportunities to develop, be recognised and hopefully enjoy yourself along the way. So don’t hold back, there is a warm welcome for everyone at Zen and we look forward to meeting you.

We are always happy for you to enquire about part-time, flexible working or reasonable adjustments, and we will support wherever possible. So please feel free to discuss your preferences as part of the recruitment process.

The hiring manager for this role is Melissa. We appreciate that sometimes it’s helpful to talk about the role with someone that works at Zen so if you wish to find out more or discuss any details you’re not sure about, feel free to get in touch by calling 01706 902 275 or if you prefer to send an email – you can to [e-mail] and we will get back to you as soon as possible.

FAO Recruitment agencies & organisations: Please note that we do not need agency support to fill this role. We have a small, but great, pool of agencies on our PSL and will contact one of those if we need to.

*This role is based in Greater Manchester, and you are expected to come on site once a week as a team for collaborative work.*

Divisional Overview

Launched in 2001, our Partner division contributes £30m (25% of total revenue) across 470 partners. Our business is split as follows:

• Layer 3 (390 partners, £20m): White-label services where Zen provides network infrastructure, systems, provisioning, and support.
• Layer 2 (80 partners, £10m): Partners manage their own infrastructure while integrating with Zen via API.

Most partners serve businesses of all sizes, with 85% of end users being businesses and 15% consumers (including home workers).

95% of partner revenue comes from connectivity (65% broadband, 30% leased lines), complemented by services like Cellular backup, Cloud Communications, IPVPN, managed security, ZenCloud, and colocation.

Our focus is on becoming the UK’s alt-net aggregator of choice, investing in full-fibre partnerships to strengthen our position in the channel. Your role will be instrumental in making this vision a reality.

Candidate profile

• Collaborate with the Senior Marketing Manager to shape marketing goals based on past performance, market trends, and audience needs. Develop thoughtful marketing plans with clear priorities across various channels and business segments.
• Work with commercial and portfolio teams to agree on commercial or benefit-led offers for test-and-learn initiatives. These will support Partner growth, encourage volume plus cross-sell and upsell opportunities, and enhance Partner loyalty.
• Work with Channel Partners on a 1-1 basis to co-create marketing campaigns providing marketing expertise and support.

Campaign & Communications Management

• Guide and coordinate multi-channel marketing campaigns throughout the year, with email as the primary tool, to nurture engagement and strengthen relationships within the installed base.
• Develop and manage automated CRM journeys, such as quote reminders and welcome sequences, in collaboration with the CRM Manager.
• Oversee the Fibre Hub and partner content strategy, ensuring engaging and relevant communications for the partner base.
• Align marketing campaigns with sales activities to improve visibility, encourage collaboration, and create an open feedback loop.
• Shape creative briefs and collaborate with the wider Marketing team on promotional materials, social media, events, website content, and advertisements. Focus on continuous improvement to attract new customers while also enhancing relationships with existing ones.
• Refresh and enhance the level of support we offer via Campaign Centre, an in-house tool which allows Partners to self-serve Marketing campaign materials

Insights & Reporting

• Take ownership of divisional marketing and sales performance insights, sharing thoughtful monthly reports and updates.
• Explore customer behaviours, market shifts, audience demographics, pricing models, and industry activity to shape acquisition and retention strategies.
• Work with data to refine customer segmentation, particularly to support engagement and reduce churn.
• Work closely with the Marcomms Marketing Leads to ensure resources and budgets are used effectively across all audience segments.
• Ensure all marketing communications reflect industry best practices and compliance standards.
• Build relationships with external agencies, printers, and service providers to bring marketing projects to life.
• Provide regular reports to key stakeholders and represent the marketing team in discussions.
• Work within the departmental budget to create thoughtful, cost-effective marketing plans that encourage customer growth and retention.
• Adapt marketing approaches in response to insights and new opportunities.

Team Development & Support

• Work closely with the wider marketing team to exchange ideas and encourage collaboration across campaigns.
• Support and mentor junior team members, helping them develop skills and confidence through best practices and guidance.
• Share insights and recommendations with senior stakeholders to inform marketing approaches and business priorities.

Skills & experience

• Bachelor degree in Marketing, Qualified chartered marketer or similar
• Proven experience developing and implementing marketing plans and campaigns
• Project management, multi-tasking and decision-making skills
• Metrics-focused marketing mind-set
• Experience with marketing automation and CRM tools
• CMS experience advantageous
• GDPR trained
• Adaptable and quick to learn
• Confident operating at all levels of a business
• Experience with Salesforce and Marketing Cloud desirable but not essential.
• Experience of Partner and Channel marketing desirable but not essential.
• Fun, sense of humour and creative flair
• 2 x Life Assurance Cover, with option to flex upwards
• 25 days Annual leave, rising to 30 days with length of service, with the option to purchase up to 5 more.
• Access to private Medical Healthcare and a Healthcare Cash Plan
• An extra day off for your birthday
• Car salary sacrifice scheme
• Continuous learning and development
• Discounted Mobile plans
• Flexible and Hybrid working
• Free onsite parking
• Internal coaching and mentoring opportunities
• Onsite Contemplation and Prayer room
• Onsite Electric Car Charging points
• Optional flexible critical illness cover
• People-friendly policies
• Recognition awards where we celebrate the most awesome people
• Salary sacrifice Pension- minimum of 3% Employee contributions for a 5% Employer contribution
• Six monthly salary reviews
• Subsidised Nursery fees
• Subsidised Onsite Restaurant
• Superfast Free Reliable Broadband
• Travel Loan and Ride2Work Schemes
• Two days’ paid leave per year for voluntary work

About Zen

At Zen, we’re proud to do things differently. As the largest independently owned, and B Corp accredited, telecommunications and technology service provider in the UK, we’re not shackled by shareholders or short-term thinking, instead we strive for long-term goals that are aligned to our happiness objectives and driven by our desire to have a positive impact on our people, our customers, our partners, and the planet.

Grown from a pioneering ISP into a company that provides the full range of data, voice, hosting and cloud services to homes and businesses across the UK, we believe that good business is an ethical business, and we have two and a half decades of continuous growth to prove it.

Through our award-winning customer and technical support service we provide our customers with the capabilities they need to communicate, collaborate, and thrive in a highly connected world - supported by a highly robust and resilient independent network. Proud to be named the only Which? recommended provider for Broadband, winners of 18 consecutive PC Pro Best Broadband awards, a UK IT Industry Award for Services Company of the Year, and the UK Customer Experience Silver award for Technology & Telecoms.

We believe that business should be a force for good and we’re committed to improving the lives of our people, creating a better future through our community, charity and D&I work, and to make sure we look after our environment. Perhaps that is why we’re a certified Great Place to Work TM and B Corp Certified!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Telecommunications

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