Marketing Lead

JR United Kingdom; Leeds; On-site; GBP 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative company redefining oral care as a Marketing Lead. In this pivotal role, you will spearhead the strategic development and execution of a premium dental brand. Collaborate with a visionary leadership team to drive brand growth and market share while leading a high-performing marketing team. With a focus on digital and performance marketing, you'll ensure the brand's consistent messaging and visual identity. This is a fantastic opportunity to make a significant impact in a fast-paced, high-growth environment, shaping the future of the brand and its offerings.

Benefits

Flexible working

Competitive salary

Visionary leadership team

Opportunity to shape brand future

Qualifications

• 8-10 years in senior marketing roles, with experience at Head of level.
• Experience in FMCG, beauty, or consumer healthcare is highly desirable.

Responsibilities

• Lead the strategic development and execution of the Smile White brand.
• Oversee digital campaigns, SEO, and content marketing initiatives.

Skills

Strategic Marketing

Brand Development

Digital Marketing

Team Leadership

Market Analysis

Budget Management

Education

Bachelor's Degree in Marketing or related field

MBA or equivalent

Job description

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Company: Smile White – part of the YDS Group

About Smile White

Smile White is a fast-growing, premium dental brand under the YDS Group umbrella, delivering industry-leading oral care products and professional whitening solutions. Based in Leeds, we’re on a mission to redefine smiles and revolutionise the way people approach oral health and cosmetic dentistry.

Backed by a passionate team and trusted by dental professionals, Smile White is more than just a product – it’s a movement towards confidence, beauty, and well-being.

The Role

We’re looking for a seasoned Marketing Lead to lead the strategic development and execution of our Smile White brand. This pivotal leadership role requires a creative, commercially-minded marketer with proven experience in building consumer-facing brands at scale. You will be responsible for driving brand growth, increasing market share, and positioning Smile White as the number one name in premium oral care.

Key Responsibilities

• Brand Leadership: Own and evolve the Smile White brand strategy, ensuring consistent positioning, messaging, and visual identity across all channels.
• Strategic Planning: Develop and implement integrated marketing plans that align with our commercial objectives and growth targets.
• Team Leadership: Build, inspire, and lead a high-performing marketing team covering digital, PR, creative, and partnerships.
• Digital & Performance Marketing: Oversee digital campaigns, SEO, paid social, and content marketing, driving customer acquisition and retention.
• Creative Oversight: Manage end-to-end creative output from ideation through to execution, maintaining high standards and innovation.
• Market Intelligence: Stay ahead of industry trends, competitor activity, and consumer insights to inform brand direction.
• Budget Management: Manage the marketing budget effectively to maximise ROI and allocate resources strategically.
• Stakeholder Engagement: Collaborate closely with Sales, Product, and Executive leadership across the YDS Group to ensure alignment.

About You

• Minimum 8–10 years in senior marketing roles, with at least 3 years at Head of level.
• Experience in FMCG, beauty, wellness, healthtech, or consumer healthcare is highly desirable.
• Strong strategic thinker with hands-on experience executing across digital, brand, and traditional marketing.
• Proven track record of scaling a brand, driving growth, and delivering measurable results.
• Natural leader and team builder, with excellent communication and influencing skills.
• Agile, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

Why Join Us?

• Be at the helm of a disruptive brand redefining oral care.
• Work closely with a visionary leadership team within a growing, ambitious Group.
• Enjoy a competitive salary, flexible working, and the chance to shape the future of Smile White.