EMEA Marketing Program Manager

TN United Kingdom; Cheadle; Remote; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Marketing Program Manager to lead marketing initiatives across Europe. This role focuses on enhancing Customer Lifetime Value (CLTV) through strategic marketing programs, product launches, and market analysis. The ideal candidate will have a strong background in business development and field marketing, with excellent communication skills to collaborate effectively across teams. This position offers flexibility in location, with options for remote work, and a full-time schedule that supports a dynamic and inclusive work environment. Join a team dedicated to improving life quality through innovative solutions.

Qualifications

• University degree in relevant fields such as Chemistry or Marketing.
• Experience in business development or field marketing is essential.

Responsibilities

• Manage a strong pipeline to drive order growth in EMEA.
• Design regional marketing programs aligned with global strategies.
• Collaborate with sales channels to analyze market data.

Skills

Business Development

Field Marketing

Data Analytics

Communication Skills

Teamwork

Education

University degree in Chemistry

University degree in Biological Sciences

University degree in Marketing

University degree in Business Administration

Job description

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The Marketing Program Manager (MPM) (m/f/d) plans, designs, and implements all marketing programs with primary support for the ACG business, focusing on Customer Lifetime Value (CLTV), specifically in relation to product lines such as Lab Automation, Lab Informatics, Connect and Attach Programs, and the customer segment “Life Sciences and Research.”

In this position, you effectively design regional EMEA marketing programs and implement the global marketing strategy. You will develop business cases to select appropriate tactics with EMEA countries and report program success to the EMEA and global organizations. Collaborating with the global MPM team, Marcom team, and WW product management, you oversee outbound aspects of regional new product launches and manage the services and support portfolio throughout the product lifecycle, including up- and cross-sell opportunities.

On the business development side, you own market sensing for assigned segments within EMEA. You also develop and share business intelligence to drive sales channel behavior, working closely with the Sales Leadership Team.

Responsibilities:

1. Accountable for a strong pipeline to drive order growth in EMEA.
2. Design effective regional marketing programs aligned with global strategies.
3. Leverage data analytics to identify upsell and cross-sell opportunities.
4. Measure and evaluate the impact of marketing programs; implement corrective actions to meet objectives.
5. Collaborate with sales channels to analyze competitive and customer data, facilitating effective program development.
6. Serve as a single point of contact for sales channels and provide field insights to the WW Business Unit.

Success Measures:

1. Funnel and order performance.
2. Return on marketing investment (%).
3. Customer and account acquisition.

This position can be based anywhere in Europe where an Agilent entity exists, either remotely or near one of our offices.

Qualifications:

1. University degree in Chemistry, Biological Sciences, Marketing, Business Administration, or equivalent.
2. Deep knowledge of the European analytical instrument markets; experience in enhancing customer lifetime value and customer journey support is a plus.
3. Proven experience in business development or field marketing.
4. Excellent English communication skills, both written and oral, with the ability to collaborate across hierarchical levels.
5. Track record in business development, marketing program design, or similar roles.

Additional Skills:

1. Strong teamwork, results-oriented mindset, and persistence.
2. Ability to handle high pressure and workload, prioritize tasks, and make quick decisions.
3. Experience working collaboratively across organizational and cultural boundaries within a global matrix environment.

We seek talented individuals eager to demonstrate their skills in a dynamic, high-visibility role with ample development opportunities within Agilent.

Agilent supports discoveries that improve life quality by providing instruments, services, and expertise to life science, diagnostics, and applied markets worldwide. Learn more about us at

Description

The Marketing Program Manager (MPM) (m/f/d) is responsible for designing and executing marketing programs supporting the ACG business, with a focus on Customer Lifetime Value (CLTV) across various product lines and customer segments.

This role involves designing regional marketing strategies, managing product launches, and supporting the entire product lifecycle, including cross- and up-selling initiatives. The MPM also monitors market trends and develops insights to influence sales strategies, working closely with sales and marketing teams globally.

Responsibilities:

1. Manage a robust pipeline to increase orders in EMEA.
2. Implement regional marketing programs aligned with global strategies.
3. Utilize analytics to identify growth opportunities.
4. Evaluate and optimize marketing program performance.
5. Coordinate with sales to analyze market and customer data for program development.
6. Act as a key contact point for sales channels and provide field insights.

Success Measures:

1. Funnel and order metrics.
2. Marketing ROI.
3. Customer and account acquisition rates.

This position is flexible in location within Europe, with options for remote work.

Additional Details:

• Full-time schedule with remote work options.
• Compensation ranges depend on role, level, location, skills, and experience.
• Equal opportunity employer committed to diversity and inclusion.
• Travel requirement: 25% of the time.
• Work shift: Day.
• Position duration: No end date.
• Job function: Marketing.