Marketing Lead

DFL; Manchester; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Lead to join their team in Manchester. This exciting role offers the chance to shape marketing strategies that drive engagement and revenue, while working collaboratively across departments. The ideal candidate will bring extensive experience in product marketing and a customer-first approach, eager to lead a talented team in a fast-paced environment. With a focus on innovation and social impact, this position provides a unique opportunity to make a significant difference in the world of cycling. If you're ready to unleash your creativity and passion for marketing, this is the perfect role for you.

Benefits

Competitive Salary

Generous Holidays (25 days + bank holidays)

Life Assurance

Pension

Qualifications

• 7-10 years in marketing roles with a focus on awareness and conversion.
• Strong product marketing knowledge with a revenue-driven track record.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead the marketing team to develop effective marketing plans.
• Enhance brand narrative and strengthen customer engagement.
• Drive commercial revenue and build brand equity.

Skills

Marketing Strategy

Product Marketing

Data Analysis

Customer Engagement

People Management

Demand Generation

Lead Generation

Job description

Role Title: Marketing Lead

Salary: up to £45,000pa depending on experience

About British Cycling

British Cycling exists to bring the joy of cycling to everyone.

We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events.

We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.

Role Overview

British Cycling is hiring a full-time Marketing Lead to join our marketing team based in Manchester. This is a new role which will sit within our Brand and Engagement Directorate, working alongside our talented communications, content, creative, customer engagement and membership teams to enhance our brand narrative, strengthen our engagement, and increase our reach and relevance.

As a senior member of the marketing team, you will work collaboratively with Customer Engagement, Content and Creative Leads in developing highly effective marketings plans that drive commercial revenue, build brand equity and enable everyone to experience the joy of cycling. As part of our new strategy, we are developing and taking new consumer- and fan-centred products to market, which offers an unprecedented opportunity for the successful candidate to unleash their creativity and entrepreneurialism.

You will lead our Marketing Managers in delivering against objectives, and have close working relationships across the whole of the business. Experience in consumer marketing, the ability to prioritise, and a drive for results is essential for this role.

Please see attached role profile for further details about the role.

About You

Technical capabilities and experience

• 7 to 10 years’ experience in marketing roles, driving awareness and conversion as well as experience in people management.
• Strong knowledge and experience in product marketing with a track record driving revenue through marketing activity.
• From demand generation to lead generation and direct response, you understand when to deploy marketing strategies to meet objectives, driving customers through each phase of the funnel.
• Ability to manage output across a broad landscape of competing priorities.
• Use data and insights to guide strategy at every stage of the marketing process.
• A customer-first approach. You know and understand personas and prioritise their needs to guide output.
• Ability to operate in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Strong attention to detail.
  
  

Personality

• Role model British Cycling’s values and lead by example.
• A positive self-starter, highly motivated with infectious energy that spurs-on your teammates.
• A growth mindset. You’re eager to take on new challenges and you adapt well to new situations.
  
  

Desirable

• Performance marketing background desirable.
• Knowledge of fan experience, engagement and fanbase growth.
• Product mindset.
  
  

What are the perks?

• Competitive Salary
• Generous Holidays (25 days + bank holidays)
• Life Assurance
• Pension
  
  

Location: Manchester, UK. Hybrid working model with a minimum of 3 days per week in the Manchester office.

To apply please send a copy of your CV and a short cover letter by using the apply button provided on the page.