Marketing Lead

British Cycling; Manchester; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A forward-thinking organization is seeking a Marketing Lead to enhance brand narrative and engagement. This role offers the chance to innovate consumer-centered products and collaborate with diverse teams to drive marketing strategies. With a focus on inclusivity and social impact, the ideal candidate will possess a strong marketing background and a results-driven mindset. Join a dynamic team dedicated to making cycling accessible to all and enjoy a competitive salary along with generous benefits in a hybrid working environment.

Benefits

Competitive salary

Generous holidays (25 days + bank holidays)

Life assurance

Pension

Qualifications

• 7 to 10 years’ experience in marketing roles, driving awareness and conversion.
• Strong knowledge in product marketing with a proven track record.

Responsibilities

• Develop effective marketing plans that drive revenue and build brand equity.
• Lead Marketing Managers to achieve objectives and manage multiple projects.

Skills

Marketing Strategy

Product Marketing

Data Insights

Lead Generation

Team Management

Job description

Join to apply for the Marketing Lead role at British Cycling.

6 days ago Be among the first 25 applicants.

Role Title: Marketing Lead

Salary: up to £45,000pa depending on experience

About British Cycling

British Cycling exists to bring the joy of cycling to everyone.

We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events.

We are working towards our three key priorities outlined in our strategy: to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.

Role Overview

British Cycling is hiring a full-time Marketing Lead to join our marketing team based in Manchester. This is a new role within our Brand and Engagement Directorate, working alongside our communications, content, creative, customer engagement, and membership teams to enhance our brand narrative, strengthen engagement, and increase reach and relevance.

As a senior member of the marketing team, you will collaborate with Customer Engagement, Content, and Creative Leads to develop effective marketing plans that drive revenue, build brand equity, and enable everyone to experience the joy of cycling. This role offers an opportunity to develop and launch innovative consumer- and fan-centered products, unleashing creativity and entrepreneurial spirit.

You will lead our Marketing Managers in achieving objectives and work closely across the business. Experience in consumer marketing, prioritization skills, and a results-driven mindset are essential.

Please see the attached role profile for further details.

About You

Technical capabilities and experience:

• 7 to 10 years’ experience in marketing roles, including driving awareness, conversion, and managing teams.
• Strong knowledge in product marketing with a proven track record of revenue generation.
• Understanding of demand generation, lead generation, and direct response strategies.
• Ability to manage multiple priorities and use data insights to guide strategy.
• Customer-first approach with persona understanding.
• Ability to operate in a fast-paced environment and manage multiple projects.
• Strong attention to detail.

Personality:

• Lead by example, embodying British Cycling’s values.
• Positive, motivated self-starter with energetic leadership.
• Growth mindset, adaptable to new challenges.

Desirable:

• Background in performance marketing.
• Knowledge of fan engagement and growth strategies.
• Product mindset.

Perks:

• Competitive salary
• Generous holidays (25 days + bank holidays)
• Life assurance
• Pension

Location: Manchester, UK. Hybrid working with a minimum of 3 days in the office.

To apply, send your CV and a short cover letter via the apply button on the page.