Growth Marketing Lead

Cranberry Panda; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Growth Marketing Lead to enhance their customer acquisition strategy. This remote role involves owning a performance-driven marketing funnel, optimizing lead generation processes, and collaborating with a talented team. The ideal candidate will excel in crafting scalable marketing strategies that convert cold traffic into qualified leads. You will also explore new marketing channels and automate workflows to support long-term growth. If you're passionate about driving impactful marketing initiatives, this is an exciting opportunity to make a significant contribution to the company's success.

Qualifications

• Experience in crafting and scaling marketing funnels for lead generation.
• Hands-on experience in paid customer acquisition for high-ticket services.

Responsibilities

• Own the process of generating qualified leads and booked calls.
• Work closely with sales to refine the lead-to-client process.
• Lead the creation of content marketing strategies for brand awareness.

Skills

B2B paid media lead generation

Direct-response marketing

Content-driven strategies

Media buying

Customer acquisition

Job description

Remote first set up - UK based (with a London hub)

*B2B paid media lead gen experience is a must*

Role Overview:

We are looking for an experienced Growth Marketing Lead to drive the development and optimisation of customer acquisition strategy. You will take ownership of a performance-driven marketing funnel, expanding across new channels and creating a highly efficient acquisition system to support the rapid growth of our business.

In this role, you’ll work with a talented team of media specialists, engineers, and product experts, in an environment that fosters innovation and rewards creative problem-solving.

Ideal Candidate Profile:

• You are adept at crafting and scaling marketing funnels that convert cold traffic into qualified leads while maintaining strong control over economics and scalability.
• You have hands-on experience in paid customer acquisition for high-ticket services or digital products. You excel in quickly launching and scaling campaigns on digital platforms, ensuring sustained lead generation and growth.
• Your experience is rooted in direct-response marketing, and you have a deep understanding of successful campaigns. You use your knowledge of media buying and growth tactics, combined with content-driven strategies, to create high-performing marketing funnels.

Core Responsibilities:

This role requires more than just hitting lead generation targets; you’ll be responsible for building the growth infrastructure that propels ambitious growth goals, balancing immediate lead acquisition with long-term brand-building initiatives.

• Lead Generation & Pipeline Development: Own the entire process of generating qualified leads and booked calls. Your work will directly impact revenue growth by ensuring that sales-ready leads are continuously generated.
• Client Acquisition & Alignment: Work closely with the sales and delivery teams to refine the lead-to-client process, ensuring we attract brands that are the right fit for our services and are poised for fast, profitable scaling.
• Diversification of Marketing Channels: Extend beyond traditional advertising channels and explore new avenues for customer acquisition. You will be in charge of strategising media spends, adjusting budgets, and testing new channels to drive sustainable growth.
• Brand Positioning & Content Strategy: Lead the creation and execution of a content marketing system that builds brand awareness, creates engagement at the top of the funnel, and fosters long-term demand. You will develop scalable content strategies that position us as leaders in our space.
• Optimisation & Workflow Automation: Collaborate with cross-functional teams to automate processes, streamline workflows, and build scalable systems that support long-term growth, increasing the efficiency of the customer acquisition process.

Should the role look of interest please apply and should there be a match one of our consultants will be in touch.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail and IT Services and IT Consulting

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