Marketing Growth Lead

JR United Kingdom; City Of London; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A fast-growing TikTok-first agency in London is seeking a Business Development & Marketing Manager to lead outreach efforts, optimize advertising campaigns, and enhance influencer marketing strategies. This hybrid role calls for a strategic and social individual with a passion for TikTok to drive impactful results and foster client growth.

Qualifications

• 3-4+ years of experience in business development, media buying, or influencer marketing.
• Confident in closing deals and client communication.
• Familiarity with TikTok Ads Manager and other ad platforms is essential.

Responsibilities

• Lead outreach to new prospects and develop partnerships.
• Plan and execute high-performing campaigns across multiple platforms.
• Source and manage relationships with TikTok creators.

Skills

Business Development

Influencer Marketing

Media Buying

Campaign Optimization

Creativity

Negotiation

Tools

TikTok Ads Manager

Google Ads

Meta Business Suite

Job description

Business Development & Marketing Manager

Location: Central London (2 days in-office) | Up to £50K + Commission | Full-time | TikTok-First Agency

Do you scroll TikTok “for work”? Are you the first to spot a viral trend and turn it into ROI? Do you know how to pitch, sell, launch, and scale campaigns that get attention and deliver results? We’re looking for a Business Development & Marketing Manager who can walk the walk and talk the TikTok.

We’re a creative, fast-growing London-based TikTok agency helping brands break the internet (in a good way). Now, we need someone who’s as strategic as they are social, with a foot in three exciting worlds: Business Development, Paid Media, and Influencer Marketing.

What You’ll Be Doing

This is a hybrid role for someone who thrives on variety and impact.

Business Development & Sales

• Lead outreach to new prospects and pitch our creative + performance services
• Develop partnerships and close deals with brands hungry for TikTok magic
• Work closely with the founders to refine our offering and scale client growth
• Smash targets and earn commission

Paid Media

• Plan and execute high-performing campaigns across TikTok Ads, Google Ads, Meta, etc.
• Optimize for results, test creative, and report on performance with clarity
• Stay up-to-date on ad platform trends and best practices

Influencer Marketing

• Source, negotiate, and manage relationships with TikTok creators
• Brief creators and oversee the delivery of authentic, scroll-stopping content
• Measure the impact and ROI of influencer collaborations

Who You’ll Fit Right In If You…

• Have 3-4+ years of experience in business development, media buying, or influencer marketing (bonus if agency-side)
• Are confident closing deals and speaking with clients, from startups to big brands
• Know your way around TikTok Ads Manager, Google Ads, and Meta Business Suite
• Have a sharp commercial mindset and a soft spot for creativity
• Are comfortable juggling multiple projects and wearing a few different hats
• Genuinely enjoy TikTok (and don’t mind watching it for “research”)
• Want to grow with a business that’s scaling fast and isn’t afraid to shake things up