Growth Marketing Lead

Native; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Growth Marketing Lead to spearhead a dynamic growth engine for advertisers. This role involves designing a tailored marketing strategy, leading a dedicated team, and optimizing performance across various channels. The ideal candidate will possess a solid understanding of performance marketing and startup environments, with a relentless focus on results. Join a collaborative and inclusive team that values diversity and offers exciting benefits, including share options, generous holiday allowances, and a dog-friendly office. If you're passionate about connecting brands with students and driving impactful results, this opportunity is perfect for you.

Benefits

Pension contributions of 5%

25 days holiday plus bank holidays

Share Options for all

Mac or Windows laptop

Dog friendly office

Health and Wellbeing budget

Wednesday free office lunches

Season Ticket Loan scheme

Paid maternity, paternity, adoption or shared parental leave

Qualifications

• Expertise in performance marketing with a focus on driving leads and revenue.
• Strong analytical and communication skills, capable of leading projects.

Responsibilities

• Design and drive a scalable growth marketing strategy for diverse advertiser segments.
• Build and manage a high-performing team to execute growth initiatives.

Skills

Performance Marketing

Analytical Skills

Communication Skills

Team Leadership

Growth Marketing Strategy

Audience Knowledge

Startup Go-To-Market Experience

Gen Z Market Insight

Job description

About Us:
native is a game-changing marketplace of experiences twinned with a SaaS platform, revolutionising the student experience and student economy for Students, Students' Unions and Advertisers.

Our marketplace of experiences supercharges the university experience for students with an intuitive discovery platform for both native's own proprietary concert touring as well as all other experiences across SUs.

Our student advertising platform unifies the student advertising landscape, making it easy for advertisers like GoPuff, Converse and BBC Radio 1 to connect with student consumers at scale, while providing additional commercial income for SUs.

Inspired by the founder's desire to help students have the best time at university, native truly enriches the lives of students as well as enabling SUs' to reach their potential. It’s what we call the native win-win-win.

About the Team:

At native, we empower brands to meaningfully connect with students on campus—helping them drive awareness, engagement, and market share. Our advertiser audiences span local businesses, regional organisations, national brands, enterprise powerhouses, and specialist agencies.

Growth marketing sits at the core of delivering our revenue objectives. It’s about meeting each of these audiences where they are, capturing in-market demand, and moving prospects efficiently through the funnel. We take an integrated Go-To-Market approach - brand and growth working hand-in-hand to deliver immediate results while building long-term momentum.

We're looking for a Growth Marketing Lead to design and drive a scalable, results-focused growth engine for advertisers. You’ll prioritise high-impact activity, build and manage a high-performing team, and focus on moving prospects from consideration to conversion.

What you’ll be doing:

• Build and own the growth engine: Develop and scale a growth marketing strategy tailored to our five advertiser segments—leveraging a blend of ATL and BTL tactics to deliver qualified leads across all audiences.
• Team leadership: Build and manage a team of FTEs and freelancers/contractors to execute growth initiatives effectively and efficiently.
• Channel execution: Drive execution across a wide range of growth and performance marketing channels, constantly optimising for efficiency and results.
• Test & learn: Set up quick, hacky tests to gather insights, iterate rapidly, and establish scalable models for sustainable growth.
• Highly trackable approach: Ensure all activity is measurable, data-driven, and tied to clear growth KPIs (leads, conversion rates, ROAS, etc.).
• Cross-functional collaboration: Work closely with product marketing, brand, and sales teams to ensure seamless handoffs and integrated GTM execution.

What you’ll need:

• Solid understanding of performance marketing: Expertise across the performance marketing mix (paid social, PPC, partnerships, etc.), with experience driving leads and revenue outcomes.
• Startup Go-To-Market experience: Proven experience building growth functions from the ground up and executing in fast-paced startup or scale-up environments.
• Results driven: Relentlessly focused on outcomes—holding the team accountable to strong ROAS and tangible revenue contribution.
• Audience knowledge: Strong understanding of how to effectively reach diverse advertiser audiences—from local business owners to CMOs at powerhouse brands.
• Gen Z & student market insight (Bonus): Familiarity with Gen Z trends, student behaviour, and opportunities in this market is an advantage.
• Strong analytical & communication Skills: Data-driven mindset, excellent communicator, and capable project manager - comfortable analysing performance, reporting on progress, and leading cross-functional initiatives.
• Collaborative approach: Works well across teams and disciplines, ensuring brand and growth efforts complement each other.

What's in it for you:
Pension contributions of 5%
️25 days holiday, bank holidays, your birthday, Christmas shutdown
Share Options for all
A Mac or Windows laptop
Dog friendly office
Health and Wellbeing budget
Wednesday free office lunches
Season Ticket Loan scheme
Paid maternity, paternity, adoption or shared parental leave

Equal Opportunity Statement

We are actively creating an equitable environment for everyone at native to thrive. Diversity and inclusion are a priority for us and we are making sure we have lots of support for all of our people to grow at native. At native, embracing diversity in all of its forms and fostering an inclusive environment for all people to do the best work of their lives with us.