Marketing / Go-To-Market Advisor - UK & IE

Veeam; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading technology company in Manchester is seeking a Marketing - GoToMarket Advisor. This role focuses on engaging consumers through local marketing initiatives, supporting a dealer network, and executing marketing strategies to enhance brand visibility. Ideal candidates will have around 5 years of marketing experience, a Bachelor's degree in Marketing or Business Administration, and a collaborative spirit to work in a matrix environment. Knowledge of digital marketing and an affinity for the powersport industry are preferred.

Qualifications

• Around 5 years of experience in marketing.
• Knowledge of digital marketing is a plus.
• Affinity with powersport/motorcycle/automotive industries preferred.

Responsibilities

• Develop and execute an annual engagement plan to support local strategies.
• Advise and support the dealer network in executing local action plans.
• Gather market trends and insights to recommend go-to-market adjustments.

Skills

Consumer engagement strategies

Digital marketing

Collaboration

Marketing strategy alignment

Market monitoring

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Job Description

We are currently looking for a Marketing - GoToMarket Advisor for UK & IE, at the forefront of exciting evolutions on top of running our existing product lines with a special focus on Can-Am 2WV and Off-Road. This role requires a passionate marketer with a customer-centric mindset and a solid understanding of consumer engagement strategies on the field and in activating local marketing initiatives through our dealer network.

Responsibilities

• In-market consumer engagement planning and execution (50%): develop and execute an annual engagement plan to support local strategies and meet sales/profit goals for Can-Am Off-Road and Sea-Doo; lead tactical initiatives from the marketing plan; support local strategic growth initiatives; boost brand visibility through earned media and PR collaboration; provide local content for regional storytelling; ensure website content accuracy; track, measure, and report results; manage marketing budget.
• Dealer Marketing (30%): advise and support the dealer network in building and executing local action plans to enhance consumer experience at dealerships and drive retail effectiveness; guide dealers in creating and executing marketing plans using BRP tools; maximize Coop program benefits and implement corporate marketing claims; drive dealers’ digital transformation with Tier 3 digital solutions.
• Market Monitoring (20%): fuel our retail machine to be closer to the market and create agility in the decision process; gather market trends and insights and key quantitative and qualitative competitive information; collect market trends, insights, and competitive data; recommend go-to-market adjustments to maintain or gain market share; act as an in-market product specialist and ensure team readiness; approve promotional assets for dealer activations; validate assets for promo activations at dealer level.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or similar.
• Around 5 years of experience in marketing.
• Knowledge of digital marketing is a plus.
• Affinity with the powersport/motorcycle/automotive industries preferred.
• Native English is a must; other language skills are a plus.
• Business acumen – align marketing strategy with field operations, understanding dealership realities.
• Go-getter attitude – pragmatic, efficient, results-driven, and accountable.
• Collaborative spirit – inclusive, empathetic communicator, eager to build strong dealer partnerships.
• Matrix environment – skilled at cross-functional collaboration in a matrix structure.