Marketing Director - Private Wealth Management | London, UK

OakNorth; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company in wealth management is seeking a Marketing Director to shape their new offering. This strategic role involves defining customer propositions, driving acquisition, and building a premium brand for high-net-worth clients. Candidates should have extensive experience in marketing, particularly in private wealth, and a strong grasp of analytics and customer engagement strategies.

Benefits

Competitive compensation including equity participation

Strategic leadership role with direct influence on product and business growth

Mission-led, tech-forward culture

Qualifications

• 10+ years in marketing or growth roles within private wealth.
• Proven experience in building customer propositions and go-to-market strategies.

Responsibilities

• Define and refine the private wealth value proposition based on market insights.
• Develop and execute multi-channel marketing campaigns to acquire customers.
• Collaborate with Product, Sales, and Finance to align marketing efforts.

Skills

Marketing Analytics

Customer Proposition Development

Brand Development

Storytelling

Job description

Marketing Director - Private Wealth Management

Marketing Director - Private Wealth Management

Since our launch, we've lent over £12bn to ambitious entrepreneurs - supporting the creation of over 56,000 jobs and more than 34,000 homes. We're now turning our sights to a bold new ambition: building a modern, advice-led wealth management proposition designed around the needs of successful founders, professionals, and high-net-worth individuals.

As Marketing Director, you will be a key architect of this new offering. Your focus will be on defining a differentiated customer proposition, driving customer acquisition, and developing strategies for long-term engagement and retention. This is a unique opportunity to shape the brand, voice, and growth engine of a wealth platform from the ground up.

Key Responsibilities

• Customer Proposition: Define and continuously refine OakNorth's private wealth value proposition based on market insights, customer needs, and competitive positioning.
• Acquisition Strategy: Develop and execute multi-channel marketing campaigns (digital, content, referral, partnership) to acquire customers.
• Brand Building: Craft and scale a premium, advice-led brand that resonates with our entrepreneurial, high-net-worth target audience.
• Retention & Engagement: Design and implement customer lifecycle strategies, from onboarding and activation to loyalty and advocacy.
• Analytics & Optimisation: Own marketing KPIs such as cost per acquisition (CPA), client conversion, engagement, and customer lifetime value (CLTV).
• Cross-Functional Leadership: Collaborate with Product, Sales, and Finance to align marketing efforts with business growth goals and customer economics.
• Content & Thought Leadership: Position OakNorth as a trusted voice in wealth management through content, partnerships, and events.

What We're Looking For

• 10+ years in marketing or growth roles within private wealth
• Proven experience in building customer propositions and go-to-market strategies
• Strong grasp of marketing analytics and performance-led decision-making
• A track record of launching or scaling customer acquisition funnels and retention programs
• Deep understanding of the HNW customer mindset, needs, and behaviour
• Exceptional storytelling and brand development skills
• Comfortable in a fast-paced, entrepreneurial environment with high autonomy

What We Offer

• The opportunity to build and lead the marketing function for a new, modern wealth management business
• Strategic leadership role with direct influence on product and business growth
• Competitive compensation including equity participation
• A mission-led, tech-forward culture with real ambition to reshape wealth management

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