Director, Marketing - EMEA | London, UK

Intuit; London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading company in the SaaS sector seeks a Marketing Director for the EMEA region. The role involves strategic marketing leadership, driving demand generation, and managing regional marketing efforts to enhance business outcomes. Ideal candidates will have a strong background in tech marketing and a proven track record of success in similar roles.

Qualifications

• Proven track record in senior marketing strategy at a tech company.
• Experience with Lifecycle Marketing and Martech.

Responsibilities

• Own and execute EMEA's marketing strategy and planning.
• Drive demand generation and subscription growth through campaigns.
• Collaborate closely with sales teams on field marketing initiatives.

Skills

Strategic Marketing

Data-Driven Decision Making

Demand Generation

Leadership

Job description

The Marketing Director is a key member of the EMEA Leadership Team reporting to the VP of EMEA and is responsible for all marketing activity for the EMEA region. This role is highly commercial and strategic, driving business and brand outcomes. We are seeking a strategic and results-driven Marketing Director for the EMEA region to lead and scale our marketing efforts. This role is ideal for an experienced SaaS marketing leader who thrives in a fast-paced environment and has a proven track record of developing and executing integrated marketing strategies that drive customer and revenue growth.

Responsibilities

1. Marketing Strategy and Planning
2. Own and execute EMEA's marketing strategy and planning across all products and channels over a 1-3 year horizon.
3. Envision strong marketing strategies and execution plans that significantly contribute to Intuit's growth and capitalize on market opportunities across SMEs and Mid-Market segments.
4. Develop compelling go-to-market programs and campaigns, supported by proactive management, clear accountability, and excellence in Marketing Science.
5. Build a data-driven and strategic discipline for Intuit EMEA, focused on driving business outcomes.
6. Collaborate internally and externally with partners to enhance marketing capabilities to achieve commercial and brand objectives (Advertising, Product Marketing, LCM). Leverage best practices and assets from Intuit QuickBooks and Mailchimp, both US and international, to maximize EMEA marketing impact.

Leadership and Talent Management

1. Attract and inspire world-class marketing talent that delivers business results.
2. Demonstrate a proven track record in senior marketing strategy and/or operations at a matrixed tech company, partnering with officers and executives across functions.
3. Align the marketing organization with business (product) and marketing strategies, ensuring capacity for sustainable growth.
4. Nurture a performance culture that enables marketing employees to excel and deliver their best work.

Operational Excellence & Business Results Driven

1. Drive demand generation and subscription growth through regional campaigns across digital, content, events, partners, sponsorships, and above-the-line channels to support pipeline and revenue.
2. Localize and adapt global campaigns and messaging for relevance in local markets across EMEA.
3. Collaborate closely with sales teams on field marketing initiatives, including account-based marketing, regional events, and webinars.
4. Manage regional budget and measure performance using KPIs such as CPLs, MQLs, SQLs, pipeline contribution, ROI, CAC, LTV, focusing on customer growth, solution adoption, and revenue growth, especially in Mid-Market.
5. Experience with Lifecycle Marketing, Martech, and AI as enablers of GTM effectiveness is ideal, along with innovative agency and partnership models to enhance outcomes.