Marketing Director, UK

E.L.F. BEAUTY; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Director to lead their marketing efforts in the UK. This role involves shaping innovative marketing strategies, managing a talented team, and fostering key retail partnerships. The ideal candidate will have a strong background in the beauty or FMCG sectors, with a proven track record of driving brand growth through integrated marketing campaigns. With a commitment to clean and cruelty-free beauty, this forward-thinking company offers a competitive compensation package, including equity and a hybrid work environment. Join a high-performance culture where your contributions will make a significant impact.

Benefits

Flexible time off

Half-day Fridays

Equity participation

Hybrid work environment

Competitive pay and benefits

Qualifications

• 7-10 years of progressive marketing experience in beauty or FMCG sectors.
• Proven success in managing integrated marketing campaigns.

Responsibilities

• Develop and implement a comprehensive UK marketing strategy.
• Lead and manage a dedicated marketing team for effective campaign execution.

Skills

Strategic Marketing

Team Leadership

Data Analysis

Digital Marketing

Retail Partnership Management

Education

Bachelor’s degree in Marketing

MBA or equivalent advanced qualification

Tools

Marketing Automation Tools

Social Media Platforms

Job description

Join to apply for the Marketing Director, UK role at E.L.F. BEAUTY

Join to apply for the Marketing Director, UK role at E.L.F. BEAUTY

This range is provided by E.L.F. BEAUTY. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Title: Marketing Director, UK

Status:

Department: International Marketing

Location: London, UK

Reporting Relationship: VP Marketing INTL

About The Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Culture And Compensation

We believe the combination of our high-performance team culture, total compensation, workplace flexibility and care for the team is unmatched. We have a “one team, one dream” total compensation philosophy where all employees can participate in our business success. In addition to competitive pay and benefits, we are proud of the following:

• All employees are on the same bonus plan tied to our financial performance. Our bonus plan has paid 200% of target in each of the last three years
• All employees receive equity at e.l.f. This includes a new hire grant and eligibility for an annual refresh grant
• Hybrid work environment
• Half-day Fridays year-round
  
  
  

Role Overview

This role is designed for a seasoned marketing professional with a proven track record in the beauty or FMCG sectors—drawing inspiration from industry leaders to lead our integrated marketing efforts and manage key relationships with multiple retail partners. They will be responsible for shaping and executing the marketing strategy in the UK, guiding a high-performing team, and driving brand growth through innovative campaigns.

Key Responsibilities

Strategic Leadership:

Develop and implement a comprehensive UK marketing strategy aligned with retail partners and brand objectives.

Leverage consumer insights and market trends to inform product positioning and innovative marketing initiatives.

Team Management & Collaboration:

Lead, mentor, and manage a dedicated marketing team to ensure the effective execution of campaigns.

Foster strong collaboration with internal stakeholders, including sales and product teams, to drive integrated marketing efforts.

Retail Partnership Management:

Cultivate and manage relationships with multiple retail partners, ensuring cohesive brand messaging and activation across all channels.

Coordinate with external agencies and partners to support localized campaign execution and maximize impact.

Campaign & Budget Oversight:

Oversee the planning, execution, and optimization of integrated marketing campaigns across digital, social, traditional, and experiential channels.

Manage the marketing budget, ensuring effective allocation of resources and maximizing ROI.

Performance Analysis:

Monitor, measure, and report on campaign performance using data-driven insights to refine strategies and achieve key performance metrics.

Adjust strategies in real time to capitalize on emerging opportunities and trends.

Required Experience & Qualifications

Education:

Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced qualification preferred.

Professional Experience:

7-10 years of progressive marketing experience with demonstrated leadership roles in the beauty or FMCG sectors.

Proven success in managing integrated marketing campaigns and collaborating with retail channels.

Core Competencies:

Strategic thinker with a strong ability to translate market insights into actionable marketing strategies.

Demonstrated excellence in team leadership and cross-functional collaboration.

Robust analytical skills with a keen ability to interpret data and drive decision-making.

Excellent communication and stakeholder management abilities.

Technical Proficiency:

Deep understanding of digital marketing, social media, and modern marketing technologies.

Experience in managing sizeable budgets and delivering measurable business results.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

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