Marketing Director

Drayton; England; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A growing service-led business is seeking a Group Director of Marketing based in London. This executive role involves defining and managing comprehensive marketing strategies while driving business growth and leading a team. The ideal candidate will have extensive experience in direct marketing and CRM, with a proven track record in lead generation. This position offers a hybrid work model with three days in the office per week, providing an opportunity to engage with both immediate and long-term customers.

Qualifications

• Extensive experience leading marketing functions as a Head of or Director.
• Track record of success in building targeted lead generation programs.
• Proficient in leveraging CRM platforms for customer behaviour tracking.

Responsibilities

• Define and manage marketing strategy across divisions.
• Drive business growth through effective marketing execution.
• Lead customer data management and conversion optimization.

Skills

Direct marketing expertise

Lead generation program management

CRM platform proficiency

Data analysis and insight generation

Team leadership and motivation

Tools

Analytics tools

Job description

Drayton is excited to be partnering with an elevated service‑led business redefining their sector's proposition. This business is now entering a significant growth phase and are now investing in a Group Director of Marketing to take the business through its next stage of scaling.

In this exciting role, you will:

• Define, oversee and manage all aspects of marketing strategy across two divisions of this business, acting as a true business partner to the entirety of the senior leadership team.
• Drive business growth through the development and execution of the marketing strategy to engage both immediate‑need customers and long‑term prospects.
• Own end‑to‑end lead generation strategy, with a focus on pipeline quality and subsequent conversion.
• Attend and strategically leverage local events, community forums, and networks to engage customers.
• Own customer data and CRM end‑to‑end, combining quantitative performance metrics with qualitative insight to lead long‑term nurture of a high‑value database, overseeing email and website user journeys and driving conversion optimisation across all touchpoints.
• Lead and mentor a marketing team, cultivating a collaborative, engaged, and high‑performing culture.

Essential requirements for this role include:

• Extensive experience leading marketing functions at a Head of or Director level, with a strong focus on direct marketing and managing nuanced customer journeys.
• Track record of success in building and scaling nuanced and targeted lead generation programs which result in highly successful conversion.
• Extensive expertise in CRM platforms and analytics tools, with a proven ability to leverage these systems to track customer behaviour, optimise engagement, and drive data‑informed business decisions.
• Demonstrated experience in managing and motivating marketing teams, inspiring high performance and fostering engagement.

The ideal profile will be:

• A deeply customer focused marketing leader, with excellent interpersonal and communicative abilities.
• Skilled at influencing and engaging both internally with teams and externally with customers.
• Highly commercial and numerical mindset, capable of analysing data effectively to provide actionable, insight‑driven recommendations.
• Collaborative problem‑solver, focused on delivering results and practical solutions.
• Proactive self‑starter, motivated to work independently and take initiative.
• Goal‑oriented and organised, consistently driving execution with high standards.
• Resilient, confident, and engaged, thriving in high‑end business environments.
• This role is a London based, hybrid role with 3 days a week in the office.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing

Industries

Wellness and Fitness Services and Hospitality