Marketing Manager

FS Talent; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Long-term career progression

Job summary

A leading wealth management firm in London is seeking a talented Marketing Manager to shape their marketing strategy and drive brand growth. In this newly created role, you'll lead direct-to-consumer initiatives, develop engaging content, and enhance brand awareness through various channels. The ideal candidate will have proven experience in a marketing leadership role, strong digital skills, and a data-driven mindset. Enjoy a supportive culture with opportunities for career growth and a competitive salary.

Qualifications

• Proven experience in a marketing leadership or D2C marketing role.
• Strong digital expertise, including SEO and analytics.
• Ability to manage multiple stakeholders and projects simultaneously.

Responsibilities

• Lead the execution of a content-driven marketing strategy across platforms.
• Develop and optimise SEO and website performance for visibility.
• Coordinate D2C marketing activities to attract the target audience.

Skills

Marketing leadership

Digital marketing expertise

SEO and analytics proficiency

Stakeholder management

Creative thinking

Job description

Location: London (Hybrid, 2/3 days in office)

This is an exciting opportunity to join a growing, award-winning wealth management business as their Marketing Manager. The firm has a strong reputation for integrity, innovation, and long-term client relationships, with over £1bn in assets under management and a network of offices across the Southeast.

The role is newly created, offering genuine scope to shape marketing strategy and drive brand-led growth. You’ll take the lead on direct-to-consumer (D2C) initiatives — developing engaging content, building brand awareness, and generating high-quality leads through a mix of digital and offline channels.

Working closely with senior leadership and international colleagues, you’ll help refine the firm’s positioning and ensure consistent brand messaging that resonates with a high-net-worth audience.

Key Responsibilities

• Lead the execution of a content-driven marketing strategy across digital and offline platforms
• Develop and optimise SEO and website performance to increase visibility and lead generation
• Coordinate D2C marketing activities and campaigns to attract and engage the target audience
• Use data and analytics to measure success and refine performance
• Collaborate with external partners and an international marketing team to align campaigns and share best practices
• Champion consistent brand voice across all client-facing materials

Skills & Experience

• Proven experience in a marketing leadership or D2C marketing role
• Strong digital expertise, including SEO and analytics
• Ability to manage multiple stakeholders and projects simultaneously
• Confident communicator with a data-driven mindset
• A proactive, creative self-starter who enjoys working in a fast-paced environment

The Opportunity

• Newly created role with scope to influence and grow the marketing function
• Supportive, collaborative, and professional working culture
• Long-term career progression within a successful, expanding business
• Competitive salary and comprehensive benefits package