Marketing Director | Group Board | Confidential

tml Partners; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

tml Partners is seeking a Commercial Marketing Director with a relentless focus on growth to join its executive leadership team. You will lead a multi-disciplinary marketing function spanning brand, performance, lifecycle CRM, data insights, content, and marketing operations to drive profitable organic growth across the group.

This dual-sided audience mandate requires accelerating consumer demand and customer acquisition while owning the B2B supply-side growth strategy to attract high-value

Qualifications

• Extensive senior leadership experience leading cross-functional marketing teams.
• Proven ability to operate in complex B2B2C, platform or marketplace models.
• Track record in end-to-end lifecycle marketing and performance attribution.
• Fluency in data-driven marketing and AI tooling.
• Experience driving transformation and change at executive level.

Responsibilities

• Own omnichannel growth strategy to drive revenue and CLV.
• Lead lifecycle marketing for B2C and B2B channels.
• Orchestrate paid, owned, and earned media across channels.
• Partner with technology and data leaders to deploy AI and marketing automation.
• Modernise a high-equity brand for a digital-first era.
• Build and empower a high-calibre marketing team with agile practices.

Skills

Senior Leadership

Dual-Sided Biz

Lifecycle Marketing

Data & AI Literacy

Transformation Leadership

Job description

We are seeking a commercial Marketing Director with a relentless focus on growth, to join the executive leadership team of a premier, publicly listed UK commercial and consumer services group. The organisation combines an iconic, nationwide consumer brand with proprietary technology, deep data assets, and an extensive physical operations / multi-site network.

Reporting directly to the CEO, this is a strategically critical, high-visibility executive appointment. You will lead a multi-disciplinary marketing function, spanning brand, performance marketing, lifecycle CRM, data insights, content, and marketing operations, to drive profitable organic growth across the group.

This is a dual-sided audience mandate. In addition to accelerating consumer demand and customer acquisition, you will own the B2B supply-side growth strategy to acquire, retain, and scale high-value commercial partners and enterprise clients.

Key Responsibilities

• Commercial Growth & Executive Leadership: Serve as a core member of the executive committee, owning omnichannel marketing strategies that directly drive revenue, gross margin, and customer lifetime value (CLV).
• Dual-Sided Lifecycle & CRM Strategy: Build and orchestrate sophisticated lifecycle marketing programs for both B2C (end-consumer demand) and B2B (supply-side partner acquisition) channels.
• Omnichannel Orchestration: Manage and integrate all paid, owned, and earned channels, including digital, performance media, social, CRM, web, content, and local touchpoints into a cohesive growth engine.
• AI & Data Innovation: Partner with technology and data leaders to deploy actionable AI solutions, predictive analytics, and marketing automation to scale efficiency and personalise always-on customer journeys.
• Brand Evolution: Modernise and elevate an established, high-equity brand for a digital-first era while maintaining its trust, market distinction, and core value proposition.
• High-Performing Team Leadership: Build, structure, and empower a high-calibre marketing team while embedding an agile, data-led "test, learn, and iterate" operating culture.

What We Are Looking For

• Senior Leadership Experience: Extensive track record leading multi-disciplinary marketing and commercial teams at a senior, executive-facing level.
• Dual-Sided Business Models: Deep experience operating in complex B2B2C, platform, marketplace, multi-site retail, or commercial services environments where both end-user demand and B2B partner/supply acquisition drive business value.
• Lifecycle & Performance Mastery: Proven success in end-to-end lifecycle CRM transformation, performance marketing, marketing attribution, and conversion rate optimisation.
• Data & AI Literacy: Strong commercial fluency in unit economics (CLV/CAC) alongside hands-on familiarity with implementing real-world AI and data tools within marketing.
• Transformation Expertise: Capability to lead a business through significant change, acting as an ambassador of innovation and delivering value at all levels of the business.

Why Join?

• C-Suite Mandate: Work alongside the CEO and executive board to shape the commercial strategy of a market leading brand
• Transformation Focus: Lead a high-impact digital and lifecycle marketing transformation backed by substantial ongoing investment in technology and data platform capabilities.
• Substantial Scale: Leverage an exceptionally strong, widely recognised brand while scaling modern growth capabilities from the ground up.