Marketing Director

Elegant Resorts; Chester; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Refer a Friend Bonus £1000 per success

Generous Holiday Entitlement

Day Off for Your Birthday

Staff recognition awards

Hotel and Airline Discounts

Employee Assistance Programme

Job summary

Elegant Resorts is a luxury travel specialist delivering bespoke journeys with excellence and innovation. As Marketing Director, you will shape B2C and B2B strategies, guiding brand, CRM, and multi-channel activities to drive growth and memorable customer experiences.

You will collaborate with Sales, Product and senior leadership to elevate the brand, leverage data, and accelerate profitable growth across luxury markets.

Qualifications

• Proven experience in senior marketing leadership within luxury travel or related sector.
• Experience attracting, developing and retaining UHNW customers through partnerships.
• Strong CRM, data analytics and lifecycle management knowledge.
• Strong digital marketing, multi-channel strategies and KPIs.

Responsibilities

• Develop and deliver an integrated sales and marketing strategy focused on brand growth.
• Lead and develop Sales and Marketing teams.
• Drive CRM and customer lifecycle strategies.
• Lead multi-channel marketing across digital, PPC, SEO, CRM, print, social and events.
• Strengthen brand across all customer touchpoints for a luxury experience.
• Identify high-value customer opportunities and partnerships.
• Use insights to inform commercial decisions.
• Optimise website and digital channels to improve lead generation and engagement.
• Align commercial activity with Product, Technology and Operations.
• Champion innovation including AI and new marketing technologies.
• Set and monitor KPIs with measurable ROI and growth.
• Provide strategic input at board level and adapt plans to market changes.

Skills

Senior marketing leadership

UHNW customer partnerships

CRM & data analytics

Digital marketing & multi-channel

Team leadership

Board-level influencing

Travel industry passion

Sustainability understanding

Job description

Overview and What We Offer

• Monday - Friday: 37.5 hours per week
• Location: Chester - Hybrid
• Refer a Friend Bonus: £1000 per successful referral - unlimited!
• Generous Holiday Entitlement
• Day Off for Your Birthday
• Staff recognition awards
• Hotel and Airline Discounts
• Employee Assistance Programme
• OUR COMPANY CULTURE.... We thrive on Excellence, Passion, Innovation, and Commitment. In a Bright, Energetic, and Fast-Paced environment, we push boundaries, celebrate success, and inspire growth every day.
• Elegant Resorts is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

Who We Are and What We Do

Elegant Resorts is a luxury tour operator crafting bespoke, high-end travel experiences. Built on excellence, passion, innovation, and commitment, we tailor unforgettable journeys for discerning travellers.

Our expert team curates' exceptional itineraries, partnering with the world's finest hotels, resorts, and airlines to deliver unparalleled luxury. We invest in our people through training, professional development, and career growth, fostering a culture of excellence and innovation.

Elegant Resorts is part of The Portman Travel Group click here to view our LinkedIn Careers Page and includes, If Only, Clarity Business Travel Brighter Event, and Destination Sports Group

Role Purpose

This is an exciting opportunity to shape the next chapter of Elegant Resorts, leading the B2C and B2B marketing strategy for one of the UK's leading luxury travel brands. As Marketing Director, you'll bring together brand, digital, CRM, acquisition, retention, performance and trade marketing to drive profitable growth, strengthen customer relationships and elevate our market presence. Working closely with Sales, Product and senior leadership, you'll use creativity, data and insight to deliver exceptional customer journeys and take our brand and commercial performance to the next level.

Operational

• Develop and deliver an integrated sales and marketing strategy focused on brand growth, customer acquisition, retention and revenue.
• Lead and develop high-performing Sales and Marketing teams, creating a collaborative and commercially focused culture.
• Drive CRM and customer lifecycle strategy, using segmentation and personalisation to strengthen relationships and customer lifetime value.
• Lead multi-channel marketing across digital, PPC, SEO, CRM, print, social media and events.
• Strengthen the brand across all customer touchpoints, ensuring a consistent luxury customer experience.
• Identify and develop high-value customer opportunities and luxury brand partnerships.
• Use customer, sales and market insight to identify opportunities and inform commercial decisions.
• Optimise the website and digital channels to improve lead generation, conversion and engagement.
• Work closely with Product, Technology and Operations to align commercial activity with customer needs and market trends.
• Champion innovation, including the effective use of AI, automation and new marketing technologies.
• Set and monitor key sales and marketing KPIs, ensuring activity delivers measurable ROI and commercial growth.
• Provide strategic input at board level and adapt plans quickly in response to changing market conditions.

Key Skills and Experience

• Proven experience in senior marketing leadership, ideally within luxury travel, hospitality or a related sector.
• Experience attracting, developing and retaining UHNW customers, including partnerships with luxury brands.
• Strong commercial acumen with hands-on experience across CRM, customer data, analytics and lifecycle management.
• Strong understanding of digital marketing, sales enablement and multi-channel strategies.
• Proven ability to build, lead and develop high-performing teams.
• Confident operating at board and senior stakeholder level, with strong influencing skills.
• Passion for travel, innovation and delivering exceptional customer experiences.
• Understanding of sustainability and ethical practices within commercial and marketing strategies.