Marketing Director

MacGregor Black; Greater Manchester; On-site; GBP 90,000 - 130,000; Full time

Job summary

MacGregor Black are partnering with a premium consumer goods brand to recruit a Marketing Director based in Greater Manchester. This senior leadership role will shape brand strategy, drive growth and unite brand, campaigns, digital and customer activity across touchpoints.

You will lead a fast-paced marketing team, partner with commercial, digital and product stakeholders, and use data to sharpen proposition and creative standards while delivering measurable commercial impact.

Qualifications

• Proven experience in senior marketing roles, with a track record of growing premium consumer brands.
• Strong ability to connect brand activity to commercial results.
• Experience across multi-channel marketing including digital, PR and partnerships.
• Comfortable leading teams and shaping marketing processes to scale growth.
• Data-driven decision making and reporting to inform priorities.

Responsibilities

• Lead the overall marketing strategy across brand, campaign, PR, partnerships, content and customer engagement.
• Develop a clear, consistent brand narrative across all channels and touchpoints.
• Own the annual marketing calendar, ensuring activity is joined up and commercially relevant.
• Improve creative quality and campaign execution across digital, retail, social and PR.
• Deliver product, seasonal and brand campaigns that support awareness, engagement and conversion.
• Collaborate with senior commercial, digital, product and finance stakeholders to align marketing with business priorities.
• Use data and insight to guide decision-making and improve marketing effectiveness.
• Lead, develop and shape the marketing team to ensure structure, pace and accountability.
• Manage external agency and partner relationships to secure strong creative delivery and value.

Skills

Brand strategy

Campaign planning

PR & partnerships

Digital marketing

Customer engagement

Analytics & insight

Team leadership

Brand storytelling

Job description

Are you a senior marketing leader with experience growing premium consumer brands?

Do you know how to build brand equity while keeping close to commercial performance?

Can you lead brand, campaign, digital, PR and customer activity in a way that feels connected, consistent and commercially sharp?

MacGregor Black are partnering with a premium consumer goods brand on the search for a Marketing Director. The role is a full-time role, based in Greater Manchester.

This is a key leadership role for a business with strong foundations, clear ambition and a need for a senior marketing leader who can sharpen the proposition, elevate creative standards and drive growth across multiple customer touchpoints.

Key Responsibilities

• Lead the overall marketing strategy across brand, campaign, PR, partnerships, content and customer engagement.
• Develop a clear, consistent brand narrative across all channels and customer touchpoints.
• Own the annual marketing calendar, ensuring activity is joined up, commercially relevant and delivered to a high standard.
• Improve creative quality and campaign execution across digital, retail, social, PR and external channels.
• Deliver product, seasonal and brand campaigns that support awareness, engagement and conversion.
• Work closely with senior commercial, digital, product and finance stakeholders to align marketing with wider business priorities.
• Use data, customer insight and reporting to guide decision-making and improve marketing effectiveness.
• Lead, develop and shape the marketing team, ensuring the right structure, pace and accountability are in place.
• Manage external agency and partner relationships to ensure strong creative delivery and commercial value.

What we’re looking for?

• Proven experience operating at Marketing Director, Head of Marketing or senior marketing leadership level.
• Background in a premium consumer, lifestyle, retail, D2C or omni-channel brand.
• Strong experience across brand strategy, campaign planning, PR, partnerships, digital and customer marketing.
• Track record of improving brand perception while supporting commercial growth.
• Strong commercial awareness, with the ability to connect marketing activity to revenue, margin and customer performance.
• Confident using data, insight and reporting to shape priorities and measure impact.
• Experience leading teams, developing capability and improving marketing processes.
• Comfortable working in a fast-paced, growth-focused environment where strategy and execution both matter.