Head of Marketing - Fast Growing IT Consultancy

tml Partners; England; Sur place; GBP 80 000 - 100 000; Plein temps

Résumé du poste

A fast-growing IT consultancy based in London is seeking a Head of Marketing to lead a transformative marketing function. The role involves designing and executing a robust marketing strategy to capitalize on substantial market growth in cloud and AI. Key responsibilities include building an inbound marketing engine and overseeing brand positioning, ensuring measurable success through analytics. An ideal candidate will have significant consultancy experience and deep knowledge of B2B technology dynamics. This is a full-time role with leadership responsibilities.

Qualifications

• Significant experience in the consultancy sector with a proven ability to drive marketing‑led demand generation.
• Deep understanding of the B2B technology sector and dynamics of marketing within complex, fast‑changing markets.
• Track record of building lead engines, scaling marketing teams, and integrating marketing & sales processes.
• Experience in effectively marketing intangible consultancy services.

Responsabilités

• Build and execute a marketing roadmap leveraging proven client success.
• Drive marketing‑led demand generation and nurture inbound leads.
• Oversee brand positioning and digital presence.
• Develop a marketing ROI framework using data and analytics.
• Manage marketing technology platforms and integrate processes.
• Recruit, develop, and lead a high‑performing marketing team.

Connaissances

Consultancy experience

B2B technology sector knowledge

Lead engine building

Brand awareness strategies

Description du poste

Head of Marketing – Fast Growing IT Consultancy

An exceptional opportunity has arisen to lead the Marketing function for a high‑growth, cloud excellence consultancy following a significant private equity investment. This pivotal, London‑based role will transform the marketing approach from a network‑driven model into a sophisticated, scalable engine for inbound enquiries and structured outbound leads. The focus is on capitalising on strong market tailwinds, including the explosive growth of cloud and AI adoption, with ambitious plans to double revenues.

The role requires designing and executing a strategy that firmly positions marketing as a key driver of business growth. A core responsibility involves building and optimising a demand generation and inbound marketing engine to consistently deliver qualified leads into the sales pipeline. This includes overseeing brand positioning, strengthening the digital presence, and ensuring the website is a central conversion asset. Establishing a clear marketing ROI framework using data and analytics to measure impact and provide business transparency is essential. Furthermore, the role holds accountability for marketing technology platforms and involves recruiting, developing, and leading a high‑performing marketing team.

Responsibilities

• Build and execute a marketing roadmap from the ground up, leveraging proven client success with major enterprises and high‑growth SaaS firms.
• Drive marketing‑led demand generation and nurture inbound leads.
• Oversee brand positioning and digital presence to convert website traffic into qualified opportunities.
• Develop a marketing ROI framework, using data and analytics to measure impact and provide transparency.
• Manage marketing technology platforms and integrate marketing & sales processes.
• Recruit, develop, and lead a high‑performing marketing team.

Qualifications

• Significant experience in the consultancy sector with a proven ability to drive marketing‑led demand generation.
• Deep understanding of the B2B technology sector and dynamics of marketing within complex, fast‑changing markets.
• Track record of building lead engines, scaling marketing teams, and integrating marketing & sales processes to deliver measurable impact.
• Experience in effectively marketing intangible consultancy services, translating complex value propositions into compelling narratives.
• Demonstrated success in driving client engagement and brand awareness.

Job Details

• Seniority level: Director
• Employment type: Full‑time
• Job function: Marketing
• Industries: Technology, Information & Media, IT Services & IT Consulting, Business Consulting & Services
• Location: London, United Kingdom