Marketing Data & Insight Manager

UCL; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative institution seeks a Marketing Data & Insight Manager to enhance its international student recruitment strategy. This role involves leading data-driven initiatives, analyzing market trends, and developing actionable insights to improve marketing effectiveness. The successful candidate will collaborate with diverse stakeholders to ensure the marketing aligns with the needs of students and employers. Join a dynamic team at a world-leading faculty that values creativity and strategic thinking, contributing to impactful educational offerings and campaigns.

Qualifications

• Excellent analytical skills with experience in managing market research.
• Expertise in various research methods and marketing data analytics.

Responsibilities

• Lead development of a data-driven approach to international student recruitment.
• Provide insights into market needs and competitor analysis.

Skills

Data Analysis

Market Research

Data Reporting

Digital Marketing

Communication

Job description

Join to apply for the Marketing Data & Insight Manager role at UCL.

This range is provided by UCL. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

We are The Bartlett, UCL's global Faculty of the Built Environment. Individually, our departments lead their fields. In partnership, they develop new responses to pressing world issues. As a whole, they represent a world-leading, multidisciplinary faculty, united by the radical spirit of UCL. Our vision is of a world where everything that's built aims to add to the well-being of people and the environment. The Bartlett is unrivalled in its breadth and depth of disciplines, programmes and departments. It is made up of 13 Schools and Institutes, providing teaching and research in a wide range of subject areas across over 100 courses with more than 4,000 students each year from across the world. This role is part of The Bartlett Marketing and Communications team, delivering strategic communications and marketing for The Bartlett faculty and all departments.

We are looking for a skilled data and insights manager to join The Bartlett Marketing team for a 1-year fixed term contract. The postholder will lead on the development of a robust, data-driven approach to our international student recruitment strategy, providing insights into the needs and motivations of student and employer markets, analysis of our competitors and market positioning, and future opportunities for growth and innovation in our educational offering and marketing campaigns. The successful candidate will play a key role in developing a comprehensive suite of marketing data, research, insights and reporting, and embedding a data-driven approach to the development of new and existing degree courses at The Bartlett. They will be a highly professional and effective data analyst and researcher, with the ability to glean actionable insights from high quality data, and shed light on data-driven opportunities to improve market positioning and marketing effectiveness in the international student recruitment market.

The successful candidate will have excellent analytical skills and demonstrated experience in managing market research, data analysis and data reporting, with a passion for developing data and insights that help brands to better understand and resonate with their target markets. They will bring expertise in a variety of research methods and marketing data analytics, including surveys/questionnaires, focus groups, secondary research, and digital marketing and advertising data, with strong organisational skills to manage multiple projects. They will be a strong communicator with the confidence to coordinate with internal stakeholders at all levels to share actionable insights and data-driven recommendations.

Senior level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Administrative and Support Services