Marketing Data & Insight Manager

The Bartlett School of Planning UCL; London; Hybrid; GBP 43,000 - 52,000; Full time

Job summary

An established industry player seeks a Marketing Data & Insight Manager to spearhead data-driven strategies for international student recruitment. This exciting role involves analyzing market trends, managing research projects, and collaborating with internal stakeholders to enhance marketing effectiveness. Join a dynamic team that values innovation and creativity while contributing to the educational landscape. With a commitment to diversity and inclusion, this opportunity offers a supportive environment where your insights will shape the future of marketing at a leading institution.

Benefits

41 Days Holiday

Final Salary Pension Scheme

Cycle to Work Scheme

On-Site Gym

Enhanced Parental Leave

Qualifications

• Proven experience in data analysis and market research.
• Strong organizational skills to manage multiple projects.

Responsibilities

• Lead the development of data-driven marketing strategies.
• Provide insights into student recruitment and market positioning.

Skills

Data Analysis

Market Research

Data Reporting

Digital Marketing

Communication Skills

Education

Bachelor's Degree

Master's Degree

Tools

Survey Tools

Analytics Software

CRM Systems

Job description

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Ref Number B04-06047 Professional Expertise External Engagement, Communications, Marketing and Events Department UCL BEAMS (B04) Location London Working Pattern Full time Salary £43,374 £51,860 Contract Type Fixed-term Working Type Hybrid Available for Secondment No Closing Date 21-May-2025

About Us

We are The Bartlett, UCL’s global Faculty of the Built Environment. Individually, our departments lead their fields. In partnership, they develop new responses to pressing world issues. As a whole, they represent a world-leading, multidisciplinary faculty, united by the radical spirit of UCL. Our vision is of a world where everything that’s built aims to add to the well-being of people and the environment. The Bartlett is unrivalled in its breadth and depth of disciplines, programmes and departments. It is made up of 13 Schools and Institutes, providing teaching and research in a wide range of subject areas across over 100 courses with more than 4,000 students each year from across the world. This role is part of The Bartlett Marketing and Communications team, delivering strategic communications and marketing for The Bartlett faculty and all departments.

About The Role

We are looking for a skilled data and insights manager to join The Bartlett Marketing team for a 1-year fixed term contract. The postholder will lead on the development of a robust, data-driven approach to our international student recruitment strategy, providing insights into the needs and motivations of student and employer markets, analysis of our competitors and market positioning, and future opportunities for growth and innovation in our educational offering and marketing campaigns. The successful candidate will play a key role in developing a comprehensive suite of marketing data, research, insights and reporting, and embedding a data-driven approach to the development of new and existing degree courses at The Bartlett. They will be a highly professional and effective data analyst and researcher, with the ability to glean actionable insights from high quality data, and shed light on data-driven opportunities to improve market positioning and marketing effectiveness in the international student recruitment market.

About You

The successful candidate will have excellent analytical skills and demonstrated experience in managing market research, data analysis and data reporting, with a passion for developing data and insights that help brands to better understand and resonate with their target markets. They will bring expertise in variety of research methods and marketing data analytics, including surveys/questionnaires, focus groups, secondary research, and digital marketing and advertising data, with strong organisational skills to manage multiple projects. They will be a strong communicator with the confidence to coordinate with internal stakeholders at all levels to share actionable insights and data-driven recommendations. If you wish to discuss the post informally, please contact Liz Griffith, Head of Marketing and Communications ([e-mail]).

What we offer

As well as the exciting opportunities this role presents we also offer some great benefits some of which are below:

• 41 Days holiday (including 27 days annual leave 8 bank holiday and 6 closure days)
• Additional 5 days’ annual leave purchase scheme
• Hybrid working
• Final Salary Pension Scheme
• Cycle to work scheme
• Season ticket loan
• On-Site nursery
• On-site gym
• Enhanced maternity, paternity and adoption pay Visit https://www.ucl.ac.uk/work-at-ucl/reward-and-benefits to find out more.
  
  

Our commitment to Equality, Diversity and Inclusion

As London’s Global University, we know diversity fosters creativity and innovation, and we want our community to represent the diversity of the world’s talent. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong. We therefore particularly encourage applications from candidates who are likely to be underrepresented in UCL’s workforce. These include people from Black, Asian and ethnic minority backgrounds; disabled people; LGBTQI+ people; and for our Grade 9 and 10 roles, women. You can read more about our commitment to Equality, Diversity and Inclusion here : https://www.ucl.ac.uk/equality-diversity-inclusion/

Available documents

Attached documents are available under links. Clicking a document link will initialize its download.

• download: G7 Bartlett Marketing Data & Insight Manager_March 2025.docx

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Higher Education

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