Marketing Campaigns Manager

Newman; Bartley Green; On-site; GBP 38,000 - 54,000; Full time

Job summary

Birmingham Newman University is seeking an ambitious Marketing Campaigns Manager to lead integrated marketing activity supporting postgraduate taught (PGT), CPD and international student recruitment. The role sits within the Student Recruitment team and shapes growing markets.

You will develop, deliver and evaluate data-informed campaigns to increase awareness, engagement, applications and enrolments across UK and international markets.

Qualifications

• Experience in campaign planning, digital marketing, CRM-led communications, data analysis and stakeholder management.

Responsibilities

• Lead integrated marketing activity to support PGT, CPD and international student recruitment.
• Develop, deliver and evaluate data-informed campaigns to increase awareness, applications and enrolments.
• Coordinate multi-channel campaigns including digital advertising, content, CRM communications, social media, email and web content.
• Collaborate with schools, international partners and colleagues in Student Recruitment, Marketing and Communications.
• Own postgraduate portfolio marketing to position the university as a destination for lifelong learning.

Skills

Campaign planning

Digital marketing

CRM communications

Data analysis

Stakeholder management

Job description

12 October 2026

Interviews:

End of October/early November 2026

Full-time

37 (plus out of hours duties at certain times of year)

Lead Postgraduate and International Marketing Growth

Birmingham Newman University is growing, and we are seeking an ambitious and experienced Marketing Campaigns Manager to lead integrated marketing activity supporting postgraduate taught (PGT), CPD and international student recruitment markets. This new, exciting role sits within the Student Recruitment team and plays a key part in shaping these growing markets.

This key role will develop, deliver and evaluate data-informed marketing campaigns designed to increase awareness, engagement, applications and enrolments across UK and international markets.

Working closely with academic schools, international partners, agents and colleagues across Student Recruitment, Marketing and Communications, you will lead multi-channel campaigns spanning digital advertising, content marketing, CRM communications, social media, email marketing and web content.

You will take ownership of postgraduate portfolio marketing helping to position Birmingham Newman University as a destination for lifelong learning and professional development.

The successful candidate will use market insight, competitor intelligence and campaign analytics to drive performance, inform decision-making and maximise return on investment across recruitment activities.

We are seeking a highly motivated marketing professional with experience of campaign planning, digital marketing, CRM-led communications, data analysis and stakeholder management. Experience within higher education and international student recruitment would be particularly advantageous.