Global Campaigns Manager – Higher Ed Growth & Recruitment

Newman; Bartley Green; On-site; GBP 38,000 - 54,000; Full time

Job summary

Birmingham Newman University is seeking an ambitious Marketing Campaigns Manager to lead integrated marketing activity supporting postgraduate taught (PGT), CPD and international student recruitment. The role sits within the Student Recruitment team and shapes growing markets.

You will develop, deliver and evaluate data-informed campaigns to increase awareness, engagement, applications and enrolments across UK and international markets.

Qualifications

• Experience in campaign planning, digital marketing, CRM-led communications, data analysis and stakeholder management.

Responsibilities

• Lead integrated marketing activity to support PGT, CPD and international student recruitment.
• Develop, deliver and evaluate data-informed campaigns to increase awareness, applications and enrolments.
• Coordinate multi-channel campaigns including digital advertising, content, CRM communications, social media, email and web content.
• Collaborate with schools, international partners and colleagues in Student Recruitment, Marketing and Communications.
• Own postgraduate portfolio marketing to position the university as a destination for lifelong learning.

Skills

Campaign planning

Digital marketing

CRM communications

Data analysis

Stakeholder management

Job description

Birmingham Newman University is seeking an ambitious Marketing Campaigns Manager to lead integrated marketing activity supporting postgraduate taught (PGT), CPD and international student recruitment. The role sits within the Student Recruitment team and shapes growing markets.

You will develop, deliver and evaluate data-informed campaigns to increase awareness, engagement, applications and enrolments across UK and international markets.