Marketing Officer – Campaigns Team

Manchester Metropolitan University; Manchester; Hybrid; GBP 28,000 - 38,000; Full time

Job summary

Manchester Metropolitan University is seeking a Marketing Officer to support undergraduate and postgraduate recruitment through the Future Students Campaigns Team. You will develop integrated campaigns across channels, create compelling content and optimise performance to maximise conversions.

Reporting to the Marketing Manager, you will collaborate with Recruitment, Digital and Creative Services to drive innovative campaigns, reflect brand guidelines and deliver a consistent audience experience.

Qualifications

• Experience in marketing, campaign management, or content production.
• Strong digital marketing skills across paid media, social, display.
• Proactive, solution-focused with attention to high-quality results.

Responsibilities

• Develop and deliver strategic marketing campaigns for UG/PG recruitment.
• Plan, execute and optimise multi-channel campaigns across paid media, social, display.
• Create engaging content supporting prospective students throughout their decision process.
• Monitor performance and interpret data to drive conversion.
• Collaborate with External Relations and Faculties for cohesive campaigns.
• Ensure brand guidelines and consistent audience experience.

Skills

Marketing campaigns

Campaign management

Content production

Digital marketing

Data analysis

Project management

Communication

Tools

Google Analytics

SEO tools

Job description

Marketing Officer (Undergraduate & Postgraduate Campaigns)

Join our team

We are looking for a creative, data-driven and forward-thinking Marketing Officer to join our Future Students Campaigns Team. This is an exciting opportunity to play a key role in delivering impactful marketing campaigns that inspire prospective students and support both our Home undergraduate and postgraduate recruitment objectives.

Working within a collaborative and fast-paced environment, you will develop integrated campaigns across multiple channels, creating compelling content and optimising performance to maximise conversion throughout the student recruitment journey.

About the role

As Marketing Officer, you will support the delivery of the Future Students marketing strategy through a mix of strategic campaign planning and tactical marketing activity. Reporting to the Marketing Manager, you'll work closely with Recruitment, Digital and Creative Services teams to develop innovative marketing campaigns that drive student recruitment.

Key responsibilities:

• Developing and delivering impactful strategic campaigns and tactical marketing activity that support undergraduate and postgraduate student recruitment priorities.
• Planning, executing and optimising multi-channel marketing campaigns across paid media, social media, digital display, print and third party platforms.
• Creating compelling, authentic and engaging rich media content that supports prospective students throughout their decision-making journey.
• Monitoring campaign performance, interpreting marketing data and identifying trends to inform optimisation, drive conversion and campaign impact.
• Collaborating with colleagues across External Relations and Faculties to ensure a joined-up and cohesive approach to future student marketing.
• Ensuring all marketing activity reflects brand guidelines and delivers a consistent audience experience.

About You

We're looking for an enthusiastic marketing professional who combines creativity with strong analytical and organisational skills.

You will have:

• Experience working in marketing, campaign management, project management or content production.
• Strong digital marketing skills with experience planning, delivering and optimising campaigns across a range of digital channels.
• A proactive, solution-focused approach and a commitment to delivering high-quality results.

Why join us?

This is an opportunity to make a real impact and join an award-winning team, within one of the largest and most popular universities in the country. Sitting in the Campaigns Team, you'll support the delivery of flagship campaigns across UG and PG Home Recruitment markets and collaborate with specialist teams in Digital, Recruitment, Subjects and Creative Services to drive innovation and impact.

Further Information

Manchester Metropolitan University fosters an inclusive culture of belonging that promotes equity and celebrates diversity. We value a diverse workforce for the innovation and diversity of thought it brings and welcome applications from all local and international communities, including Black, Asian, and Minority Ethnic backgrounds, disabled people, and LGBTQ+ individuals.

We support a range of flexible working arrangements, including hybrid and tailored schedules, which can be discussed with your line manager. If you require reasonable adjustments during the recruitment process or in your role, please let us know so we can provide appropriate support.

Our commitment to inclusivity includes mentoring programmes, accessibility resources, and professional development opportunities to empower and support underrepresented groups.

Manchester Met is a Disability Confident Leader and, under this scheme, aims to offer an interview to disabled people who apply for the role and meet the essential criteria as listed in the Job Description for that vacancy.

This vacancy is expected to attract a high volume of applications. Therefore, under the Disability Confident Scheme, only disabled people who apply under the scheme and best meet the essential criteria will be offered an interview.

For informal enquiries about this vacancy, please contact Laura Stoker on [e-mail]