Global Student Recruitment Marketing Lead

Creative Boom Ltd.; Birmingham; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

40 days holiday

Volunteer day

Occupational sick pay

Pension scheme

Nurseries

Job summary

The University of Birmingham seeks a Marketing Manager to drive cross‑channel campaigns that attract and convert prospective students worldwide. Working with colleagues across Marketing, Student Recruitment, Admissions, Colleges and External Relations, you will create data‑driven strategies to support our growth ambitions for 2030 and beyond.

You will own content across channels, guide campaigns with internal and external partners, and lead a team of student content contributors to deliver

Qualifications

• Degree level qualification with relevant marketing experience.
• Proven ability to devise multi‑channel marketing strategies and campaigns.
• Strong copywriting and editing skills for diverse audiences.

Responsibilities

• Plan and deliver cross‑channel marketing campaigns to meet recruitment targets.
• Collaborate with Marketing, Student Recruitment, Admissions, Colleges and External Relations.
• Lead content development across channels and manage internal/external partners.
• Drive CRM and digital marketing initiatives to improve engagement and conversions.

Skills

Marketing strategy

Cross-functional collaboration

Copywriting

Data analysis

Budget management

Project management

Education

Degree level education

Tools

CRM (Dynamics)

Web & digital platforms

Job description

The University of Birmingham seeks a Marketing Manager to drive cross‑channel campaigns that attract and convert prospective students worldwide. Working with colleagues across Marketing, Student Recruitment, Admissions, Colleges and External Relations, you will create data‑driven strategies to support our growth ambitions for 2030 and beyond.

You will own content across channels, guide campaigns with internal and external partners, and lead a team of student content contributors to deliver