Campaign Manager

University of Leeds; Leeds; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

26 days holiday + 16 bank holidays

Pension + life assurance

On-site gym membership discount

Professional development courses

On-site childcare and staff discounts

Job summary

The University of Leeds is seeking an innovative marketer to plan and develop a portfolio of integrated campaigns to support student recruitment. The role requires leading multi-channel campaigns and collaborating across a matrix marketing team, with flexibility for hybrid working on campus.

You will identify new channels, drive strategy, monitor campaign performance, and contribute to targets around learner numbers, brand strength and revenue.

Qualifications

• Plan and develop a portfolio of integrated campaigns for student recruitment marketing.
• Lead and deliver integrated marketing plans across multiple channels.
• Work in a matrix team, collaborating with other marketing managers.

Responsibilities

• Occasional weekend and/or evening work may be required.
• Adapt and share resources to respond to changing strategy and opportunities.
• Support targets around learner numbers, campaign performance, brand and revenue.

Job description

This role will be based on the university campus with scope for it to be undertaken in a hybrid manner. We are also open to discussing flexible working arrangements. You will be responsible for planning and developing a portfolio of integrated campaigns to support student recruitment marketing. You will be an innovative and creative marketer who understands how marketing can contribute to a diverse range of activities, from identifying new market opportunities and channels to support the development of strategy, to overseeing the delivery of successful campaigns. You will have experience of working in a campaign role with experience of leading and delivering integrated marketing plans and multi-channel campaigns. This is a matrix team and will require you to work collaboratively and interchangeably with other marketing managers, adapting and sharing resources depending on changing strategic focus and areas of opportunity. This also means there may be a requirement for occasional weekend and/or evening working. This role supports key targets and metrics around, size and shape of learners, campaign performance, brand and reputation measures and income generation. Please note that this post may be suitable for sponsorship under the Skilled Worker visa route but first-time applicants might need to qualify for salary concessions. For more information please visit: www.gov.uk/skilled-worker-visa.

• 26 days holiday plus approx.16 Bank Holidays/days that the University is closed by custom (including Christmas) - That's 42 days a year!
• Generous pension scheme options plus life assurance
• Health and Wellbeing: Discounted staff membership options at The Edge, our state-of-the-art Campus gym, with a pool, sauna, climbing wall, cycle circuit, and sports halls.
• Personal Development: Access to courses run by our Organisational Development & Professional Learning team.
• Access to on-site childcare, shopping discounts and travel schemes are also available.

And much more!