Marketing Analytics Specialist — Flexible & Remote

Informa Group; Abingdon; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Annual leave 25 days

Birthday day off

Holiday discretionary days

Volunteering days

Private medical insurance

Wellbeing support

Share Match

Life insurance & medical care

Job summary

Taylor & Francis Group is seeking an experienced Marketing Analytics Analyst to join our Marketing Analytics Team. You will transform data into compelling narratives, support stakeholders with data-driven insights, and help shape marketing strategies.

You will work on data sourcing, customer insights, dashboards, and campaign analytics, with a focus on delivering actionable recommendations. Flexible working arrangements apply, with in-office collaboration required several days a week.

Qualifications

• Proven experience as a Customer or Marketing Analyst
• Skilled in profiling and segmenting customer data
• Experienced in implementing and analysing A/B tests
• Proficient in creating interactive dashboards, ideally using Power BI or a similar tool
• Strong communication and collaboration skills

Responsibilities

• Source, clean, and transform data from various sources
• Analyse customer behaviour to provide actionable insights
• Develop and maintain marketing dashboards to track key performance indicators
• Assist marketing teams to design and implement data-driven marketing campaigns
• Monitor and evaluate the effectiveness of marketing campaigns and strategies using a variety of tools and techniques including A/B testing
• Assist with forecasting, trend analysis and scenario modelling
• Present findings and recommendations to stakeholders in a clear and concise manner
• Assist in the development of marketing plans and strategies based on data analysis

Skills

Marketing Analyst

Customer analytics

A/B testing

Power BI

Communication

Tools

Power BI

Job description

Taylor & Francis Group is seeking an experienced Marketing Analytics Analyst to join our Marketing Analytics Team. You will transform data into compelling narratives, support stakeholders with data-driven insights, and help shape marketing strategies.

You will work on data sourcing, customer insights, dashboards, and campaign analytics, with a focus on delivering actionable recommendations. Flexible working arrangements apply, with in-office collaboration required several days a week.