Data-Driven Marketing Analytics Lead (6-Month)

Informa Group; Abingdon; Hybrid; GBP 52,000 - 68,000; Full time

Benefits offered by this job

Flexible working

25 days annual leave + birthday day

Discretionary holiday days

Volunteer days

Private medical insurance

Employee assistance programme

Share Match

Life assurance

Job summary

Taylor & Francis Group has an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team on a 6-month fixed-term contract. The role focuses on turning data patterns into actionable commercial information and supporting the marketing budget and strategy.

The ideal candidate will be highly numerate with strong analytics and the ability to communicate insights across the business.

Qualifications

• Highly numerate with advanced Excel.
• Experience in data manipulation, data visualization and report creation.
• Experience in SQL.
• Advanced knowledge of Google Analytics.
• Experience with Power BI and marketing data.

Responsibilities

• Designing and optimising marketing reporting and dashboards.
• Creating regular reports and presentations for stakeholders.
• Support A/B testing initiatives to enhance conversion rates and engagement.
• Conducting analysis and creating actionable insights to drive marketing performance.
• Source and integrate data, collaborating with Tech and analytics teams.
• Developing in-house training for campaign analysis and reporting.

Skills

Advanced Excel

SQL

Google Analytics

Power BI

Data visualization

A/B testing

Job description

Taylor & Francis Group has an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team on a 6-month fixed-term contract. The role focuses on turning data patterns into actionable commercial information and supporting the marketing budget and strategy.

The ideal candidate will be highly numerate with strong analytics and the ability to communicate insights across the business.