Marketing Analytics Lead — MMM & Forecasting

Forward Role Recruitment; Liverpool; On-site; GBP 81,000 - 99,000; Full time

Job summary

A fast-growing ecommerce company in Liverpool is seeking a highly skilled Lead Marketing Analyst - Advanced Analytics. You will analyze media budgets, build predictive models, and deliver Marketing Mix Models to guide decision-making. This role is highly visible and requires presenting findings to senior leadership. The ideal candidate has strong analytical skills, preferably with experience in ecommerce and digital media, and can thrive in a dynamic, fast-paced environment.

Qualifications

• Strong statistical background with proven analytical expertise.
• Experience in ecommerce/retail and working with digital media spend at scale.
• Familiarity with all marketing channels and marketing analytics.
• Advanced predictive modelling experience.
• Working on complex data analytics projects across the business, supporting all teams with data driven insights.
• Confident, influential, and able to engage with stakeholders at all levels.
• Flexible, dynamic, and comfortable in a fast-paced, scale-up environment.

Responsibilities

• Analyse and optimise spend across Google Ads, Meta, and other digital channels.
• Develop and maintain MMM and other statistical models to evaluate marketing effectiveness.
• Produce product demand forecasts to inform commercial planning.
• Work closely with growth, product, and operations teams to translate insights into action.
• Present strategic recommendations directly to senior leadership and the board.

Skills

Statistical background with proven analytical expertise

Experience in ecommerce/retail

Familiarity with marketing channels and analytics

Advanced predictive modelling experience

Working on complex data analytics projects

Confident and influential

Flexible and dynamic in a fast-paced environment

Job description

A fast-growing ecommerce company in Liverpool is seeking a highly skilled Lead Marketing Analyst - Advanced Analytics. You will analyze media budgets, build predictive models, and deliver Marketing Mix Models to guide decision-making. This role is highly visible and requires presenting findings to senior leadership. The ideal candidate has strong analytical skills, preferably with experience in ecommerce and digital media, and can thrive in a dynamic, fast-paced environment.