Lead Marketing Analyst - Advanced Analytics

Forward Role Recruitment; Liverpool; On-site; GBP 81,000 - 99,000; Full time

Job summary

A fast-growing ecommerce company in Liverpool is seeking a highly skilled Lead Marketing Analyst - Advanced Analytics. You will analyze media budgets, build predictive models, and deliver Marketing Mix Models to guide decision-making. This role is highly visible and requires presenting findings to senior leadership. The ideal candidate has strong analytical skills, preferably with experience in ecommerce and digital media, and can thrive in a dynamic, fast-paced environment.

Qualifications

• Strong statistical background with proven analytical expertise.
• Experience in ecommerce/retail and working with digital media spend at scale.
• Familiarity with all marketing channels and marketing analytics.
• Advanced predictive modelling experience.
• Working on complex data analytics projects across the business, supporting all teams with data driven insights.
• Confident, influential, and able to engage with stakeholders at all levels.
• Flexible, dynamic, and comfortable in a fast-paced, scale-up environment.

Responsibilities

• Analyse and optimise spend across Google Ads, Meta, and other digital channels.
• Develop and maintain MMM and other statistical models to evaluate marketing effectiveness.
• Produce product demand forecasts to inform commercial planning.
• Work closely with growth, product, and operations teams to translate insights into action.
• Present strategic recommendations directly to senior leadership and the board.

Skills

Statistical background with proven analytical expertise

Experience in ecommerce/retail

Familiarity with marketing channels and analytics

Advanced predictive modelling experience

Working on complex data analytics projects

Confident and influential

Flexible and dynamic in a fast-paced environment

Job description

Lead Marketing Analyst - Advanced Analytics

Lead Marketing Analyst - Advanced Analytics

Forward Role Recruitment provided pay range

This range is provided by Forward Role Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Forward Role Recruitment

Senior Recruitment Manager - Data, Analytics, Insights & CRO📊

Lead Marketing Analyst - Advanced Analytics

Up to £90,000 // Liverpool

Forward Role is working with a fast-growing ecommerce / retail scale-up based in Liverpool, who are seeking a highly skilled Lead Marketing Analyst - Advanced Analytics to join their team. This is a fantastic opportunity to work at the heart of a business scaling rapidly, with huge influence over marketing strategy, media spend, and product forecasting.

As the Lead Marketing Analyst - Advanced Analytics, you will play a pivotal role in translating complex data into actionable business insight. You’ll be responsible for analysing media budgets/spend, building predictive models, and delivering Marketing Mix Models (MMM) to understand ROI and guide decision-making. You’ll also forecast product demand to support operational and commercial planning.

This is a highly visible role working across multiple teams, requiring a confident, dynamic individual who can present findings to senior leadership and be confident in a boardroom.

Role & Responsibilities:

• Analyse and optimise spend across Google Ads, Meta, and other digital channels
• Develop and maintain MMM and other statistical models to evaluate marketing effectiveness
• Produce product demand forecasts to inform commercial planning
• Work closely with growth, product, and operations teams to translate insights into action
• Present strategic recommendations directly to senior leadership and the board

Skills & Experience:

• Strong statistical background with proven analytical expertise
• Experience in ecommerce/retail and working with digital media spend at scale
• Familiarity with all marketing channels and marketing analytics
• Advanced predictive modelling experience
• Working on complex data analytics projects across the business, supporting all teams with data driven insights
• Confident, influential, and able to engage with stakeholders at all levels
• Flexible, dynamic, and comfortable in a fast-paced, scale-up environment

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst

• Industries

  Retail Apparel and Fashion and Retail

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