Marketing Analytics & MMM Strategist

Aquent; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading technology platform in Central London is looking for a visionary analytics leader to elevate marketing strategies. In this hybrid role, you will influence marketing spend through advanced data strategies and drive decision-making with insights from Marketing Mix Models. The successful candidate will have a strong background in market science and data analytics, excellent SQL skills, and experience in leading analytical initiatives. This is a unique opportunity to make a significant impact in a dynamic and innovative environment.

Qualifications

• Dedicated experience in market science or data analytics.
• Ability to write complex SQL queries with advanced functions.
• Experience in building Marketing Mix Models.

Responsibilities

• Translate Marketing Mix Model outputs into budget recommendations.
• Develop predictive models for business outcomes.
• Lead analytical strategy for data clean room initiatives.
• Synthesize results across multiple experiments.

Skills

Market science experience

Advanced SQL proficiency

Building Marketing Mix Models

Data analytics knowledge

Storytelling ability

AdTech understanding

Job description

A leading technology platform in Central London is looking for a visionary analytics leader to elevate marketing strategies. In this hybrid role, you will influence marketing spend through advanced data strategies and drive decision-making with insights from Marketing Mix Models. The successful candidate will have a strong background in market science and data analytics, excellent SQL skills, and experience in leading analytical initiatives. This is a unique opportunity to make a significant impact in a dynamic and innovative environment.