London-based CRM Email and Personalisation Coordinator

COS; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A global fashion brand is seeking an Email & CRM Coordinator to enhance customer engagement and loyalty through effective CRM initiatives. Based in London, the role involves collaborating with various teams to launch and optimize email and SMS campaigns. Candidates should have experience in a fast-paced CRM environment, ideally within the fashion industry, along with strong analytical and organizational skills. Benefits include a 25% staff discount, holidays, and various perks to support work-life balance.

Benefits

25% staff discount

25 days holiday

Discounted gym membership

Pension scheme

Cycle to work scheme

Retail Trust membership

Qualifications

• Experience in a fast-moving CRM team, ideally in fashion.
• Familiarity with ESPs and automated workflows.
• Ability to analyze campaigns and market performance.
• Customer-first mindset with a focus on personalized experiences.

Responsibilities

• Support the CRM growth project and drive engagement.
• Develop and deploy email and SMS campaigns across markets.
• Test newsletters to ensure accuracy before sending.
• Optimize triggered campaigns for seasonal relevance.

Skills

Experience with CRM teams

Building email and SMS campaigns

Analytical skills

Strong visual presentation skills

Organizational skills

Excellent communication skills

Tools

Emarsys

Job description

A global fashion brand is seeking an Email & CRM Coordinator to enhance customer engagement and loyalty through effective CRM initiatives. Based in London, the role involves collaborating with various teams to launch and optimize email and SMS campaigns. Candidates should have experience in a fast-paced CRM environment, ideally within the fashion industry, along with strong analytical and organizational skills. Benefits include a 25% staff discount, holidays, and various perks to support work-life balance.